How to Earn From Your Social Media Reach: Referral Programs

Social media may have started as a way to improve communications between family and friends, but it has weaved itself closely into the marketing and advertising landscape. Brands would be missing a critical piece of their marketing strategy if they don’t have a strong presence on at least two social media channels. Today, brands are … Continue reading How to Earn From Your Social Media Reach: Referral Programs

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Which Hosted Shopping Cart Solution Should I Use?

In a previous post, I analyzed non-hosted shopping cart solutions by comparing their Alexa, Google Trends and Delicious data. The findings were pretty insightful and it turned out that there was a clear winner – Magento. What about hosted shopping cart solutions? It’s time to find out which hosted solutions are leading the pack. To … Continue reading Which Hosted Shopping Cart Solution Should I Use?

Ecommerce Copywriting Length – Is Long Copy Good For Ecommerce Stores?

The short answer: yes. Surprised? Trust me, long copy sells. I know, I know: “shorter is better” and “less text, better design” blahbity blah. Mile-long websites filled to the brim with text might offend your sense of Internet decency, but the fact remains that those kinds of sites convert visitors to paying customers like nobody’s … Continue reading Ecommerce Copywriting Length – Is Long Copy Good For Ecommerce Stores?

The BFCM Shopify App Bundle: The best apps for eCommerce stores for Black Friday/Cyber Monday

Black Friday sales are here. Christmas sales are coming. That’s why you’ll need the best eCommerce apps, tools and services guaranteed to help drive sales during the Black Friday/Cyber Monday sales. Give yourself the best chance of success with these incredible tools and apps used by the best Shopify stores. With this app bundle, you’ll … Continue reading The BFCM Shopify App Bundle: The best apps for eCommerce stores for Black Friday/Cyber Monday

How to Get Reviews For Your Ecommerce Store

Getting reviews for your ecommerce store is one of the ways merchants and online retailers can add value and create a point of differentiation to their online store. In this article we’ll be taking a look at ways to get those reviews, how to use them to your advantage and what are some of the … Continue reading How to Get Reviews For Your Ecommerce Store

Get More Customers: 10 Ways to Increase Sales By Optimizing Your Ecommerce Site [Updated 2017!]

When you have a product to sell online, designing the website can often feel like an afterthought. You might think that how the website looks doesn’t really matter, so long as users can add the product to cart, key in their credit card number, and ship it. And you’d be wrong. When it comes to web … Continue reading Get More Customers: 10 Ways to Increase Sales By Optimizing Your Ecommerce Site [Updated 2017!]

Okabashi Referral Program Case Study

Largest US manufacturer of sandals and flip flops sees boost in sales with ReferralCandy. ReferralCandy is one of the top 10 drivers of referral traffic Referred customers spend 13.2% more on average Founded in 1984, Okabashi is the largest manufacturer of sandals and filp flops in the United States. Named in honor of the Japanese … Continue reading Okabashi Referral Program Case Study

How Rent The Runway Created a Multi-million Dollar Clothing Rental Legacy

Attention all ladies: Ever wanted to go for a party but had trouble figuring out what to wear? Something cool, sexy, and most importantly, never been photographed before? Rent the Runway has you covered. As the name suggests, they allow women to rent designer dresses and accessories, fresh off the runway, for any occasion you … Continue reading How Rent The Runway Created a Multi-million Dollar Clothing Rental Legacy

WordPress SEO: The Definitive Guide for Bloggers

Get More Traffic From Google and Other Search Engines Through WordPress This guide is about WordPress SEO and the reason why this guide exists is because you love the attention of people. I don’t know many people that start a blog with the intention of having nobody read it. Blogging without an audience is nothing … Continue reading WordPress SEO: The Definitive Guide for Bloggers

The Blogging to Make Money Conspiracy: Why So Many Bloggers Fail to Make Money with Their Blogs

How You Continue to Decrease Your Chances of Making Money with Your Blog I’m going to get a little personal in this post. Not about my personal life but I’m going to pretend it’s just you and me sitting in a quiet bar enjoying whatever libations you like. I’ll have a dirty martini with blue … Continue reading The Blogging to Make Money Conspiracy: Why So Many Bloggers Fail to Make Money with Their Blogs

Why Blogging Is Scary as Shit

You're Scared About Blogging and That's Okay I came across this excellent post post by Marlena the other day and it reminded me that I wanted to talk about blogging and why so many people get scared before they hit publish on their first post. Most people that get into blogging have never started their … Continue reading Why Blogging Is Scary as Shit

Pinterest Traffic: How I Got Over 400,000 Pageviews in 60 Days for My Brand New Blog

Use the Pinterest, Love the Pinterest, Marry the Pinterest Generating Pinterest traffic to your blog is one of the best ways to grow it early on. I spent a long time trying to understand exactly how Pinterest works and how to make the most of it. Granted, not every niche can do well on Pinterest, … Continue reading Pinterest Traffic: How I Got Over 400,000 Pageviews in 60 Days for My Brand New Blog

The Ultimate Guide to Shopify SEO in 2018 (With Templates)

You’ve carefully looked at your Google Keyword Planner. You’ve found the best spots on your site to place your keywords. You’ve even changed a few titles to include your carefully selected keywords. You sit back in total satisfaction and wait for the organic traffic to flow in. But the traffic is more like a trickle. … Continue reading The Ultimate Guide to Shopify SEO in 2018 (With Templates)

Once Upon a Time… – 12 Examples of Narratives Used in Marketing

The last principle from the STEPPS model is Storytelling. Why do we all love to tell and listen to stories? We share stories for several reasons: To gain social currency To share a certain emotion with someone else To pass on useful advice or tips Stories aren’t just interesting; they’re useful vessels for carrying important information. So … Continue reading Once Upon a Time… – 12 Examples of Narratives Used in Marketing

Viral Ad Examples – Why These 6 Ads Went Viral, According to Jonah Berger

When we talk about viral content, what usually comes to mind? What Does The Fox Say? Gangnam Style? Cat videos? These are videos that have been watched and shared millions of times worldwide, and are great examples of viral content. But how exactly did these videos become viral? And how can you create content that … Continue reading Viral Ad Examples – Why These 6 Ads Went Viral, According to Jonah Berger

How to Turn Your Blog Into Your Full-Time Job

Because Writing In Your PJs Is Awesome The 9-5 is killing you. You want more freedom. You want to spend more time with your friends and family. You are tired of your salary having a ceiling that you don’t control. There are a ton of different things that can help with these problems, but I … Continue reading How to Turn Your Blog Into Your Full-Time Job

5 Shopify Hacks to Growth Hack Your Store to Peak Sales

Everything else is done; but that’s not enough for you. You’re looking for an edge, one weird trick that’ll instantly skyrocket sales. You’re looking for Shopify hacks to turn your store into an overnight success. That’s not how reality works, and you won’t find any magic beans here. Our Shopify hacks are more like regular … Continue reading 5 Shopify Hacks to Growth Hack Your Store to Peak Sales

How to Write a Powerful Blog Post That Your Audience Loves

One That People Love, Share, and Devour Your blog isn’t a special star that shines brighter than the others. It’s another blog in a world where 160 million other blogs exist. You need to change that and that can only happen when you learn how to write powerful blog posts. Most of the people that … Continue reading How to Write a Powerful Blog Post That Your Audience Loves

Fashion Referral Program Examples: True&Co

Now, we’re taking a look at True&Co. True&Co is an online lingerie store that uses a special algorithm to figure out a lady’s bra size, and then recommend lingerie that cater to their personal sizes. They even provide a home-fitting service, so that totally eliminates the trip to the dressing room. Here’s what we felt after … Continue reading Fashion Referral Program Examples: True&Co

How to Get More Traffic to Your Blog: A Guide to Reaching More People

Because Writing for an Audience of One Gets Boring So you’ve finally started a blog and are now wondering how to get more blog traffic. I can tell you right now the only difference between the bloggers that get to blog for a living versus those that continue to wish they could blog for a … Continue reading How to Get More Traffic to Your Blog: A Guide to Reaching More People

We are made of Stardust

Perfect match with my blog name and a great article ! Enjoy !

Research Overloaded

Nebulae, among the most beautiful and awe inspiring forms in the universe, are found woven throughout the spiral arms of our galaxy. They are the most active star making regions. These nebulae are giant clouds of gas and dust which gather from the mateones. blown out by dying stars.

You see, the universe wastes nothing. Stars die and many more are born from it. Nebulae contain the raw ingredients of both the stars and of us.

The primordial atomic elements of the universe were hydrogen and helium. These light elements are able to make a star, but not us. For life like ours to be possible, additional heavier elements such as carbon, oxygen and nitrogen are required. These elements were forged inside the nuclear furnaces of the first generation of stars, where the temperature was sufficient to cause smaller elements to fuse into larger ones.

When these first generation stars…

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The Biggest Holiday eCommerce Sales Ever: Black Friday / Cyber Monday / Single’s Day

The ecommerce holiday shopping season is here! This year is set to be the biggest ever for Amazon’s Black Friday sales, as well as Alibaba’s Single’s Day sales. You might be wondering why the Christmas decorations and holiday sales banner ads keep going up earlier every year. There’s a reason for this. Across America, Europe … Continue reading The Biggest Holiday eCommerce Sales Ever: Black Friday / Cyber Monday / Single’s Day

9 Reasons Why Your Blog Makes No Money

It's Not Because of Your Bad Breath If you’re reading this and have started a blog or want to start a blog then you are doing it for more than just a hobby. You want to make some money with your blog. There is absolutely nothing wrong with that. We all need money to live … Continue reading 9 Reasons Why Your Blog Makes No Money

9 Things You Need to Know to Become a Full-Time Blogger

Because This Thing Isn't Going to Be Handed to You on a Platter It’s really hard to think of a better at-home job than blogging. You get to work anywhere in the world. You get to meet a lot of great people. Most importantly you have the opportunity to help people who are looking to … Continue reading 9 Things You Need to Know to Become a Full-Time Blogger

19 Things You Need To Do To Every Blog Post Before, During, & After You Hit Publish

The Checklist You've Always Been Missing It’s easy to think that the only thing you need to do is write some blog posts. Sit down. Write some words. Press Publish. Rinse and repeat. You can definitely tackle blogging that way but it won’t get you very far. Super bloggers (I just made that up) understand … Continue reading 19 Things You Need To Do To Every Blog Post Before, During, & After You Hit Publish

How to Make Money Blogging: A Beginner’s Guide to Working at Home

How to Make Money With a Blog and Live a Happy Life So you’re wondering how to make money blogging. That’s awesome. Before we dive into this mega guide I want to give you some background on why I believe I’m a good person to write a guide like this. My First Blog I started … Continue reading How to Make Money Blogging: A Beginner’s Guide to Working at Home

How to get 17,000 Pageviews in One Week Using Pinterest

Find the Right Audience and Give Them What They Want   Nobody wants to write a blog just so they can read their own writing. They want an audience and to get an audience you need traffic. While there are a lot of different ways to generate traffic to your blog, the one that I … Continue reading How to get 17,000 Pageviews in One Week Using Pinterest

15 Non-Obvious Do’s and Don’ts of Blogging That Every Blogger Should Follow

Things You Should and Shouldn't Be Doing with Your Blog It can be a way to introduce new people to your products and services. It can be a way to continue to build strong relationships with your audience. It can be a great outlet for sharing your knowledge. When it comes to blogging, we are … Continue reading 15 Non-Obvious Do’s and Don’ts of Blogging That Every Blogger Should Follow

Why Blogging Is a Complete Waste of Your Time – You Might Be Better Off Doing Something Else

Many of you that read this will be the people that are wasting their time blogging. Some blogs make money. Some blogs get good traffic. Most don’t however and these end up being the people in Facebook Groups talking about how they’ve spent 6 months blogging but can only get 20 people to their site … Continue reading Why Blogging Is a Complete Waste of Your Time – You Might Be Better Off Doing Something Else

33 Tips to Help You Crush It on Pinterest and Get Massive Traffic to Your Blog

Conquer the Best Free Marketing Platform for Your Site Pinterest helps you skip over the boredom of having to wait for Google to bring you traffic. Instead, you can get an instant burst of traffic right away from Pinterest if you do things right. When we work with clients on their Pinterest profiles we often … Continue reading 33 Tips to Help You Crush It on Pinterest and Get Massive Traffic to Your Blog

Blogging Bullsh*t: Why Do Bloggers Keep Lying About Money?

Is the Game Hard or Do You Just Not Know the Rules? This is one of those posts that people in the blogging scene think about writing after they’ve had a couple of drinks but never get around to it. Lucky for you, I have a nice drink here on my desk so I figured … Continue reading Blogging Bullsh*t: Why Do Bloggers Keep Lying About Money?

Screw Your Income Reports – The Dangers of Income Reports on New Bloggers

I used to really love income reports. I remember when I read Pat Flynn’s first income report a thousand years ago. It really opened my eyes up to the potential that blogging had. I had seen larger media outlets do well with blogging, but for me blogging was always a four-figure a month thing which … Continue reading Screw Your Income Reports – The Dangers of Income Reports on New Bloggers

Do Referral Programs Bring You Better Customers? (Wharton + Goethe German Banks Study)

Are referred customers more valuable than non-referred customers? This is the question that researchers from Goethe University Frankfurt and University of Pennsylvania set out to answer in their paper “Referral Programs and Customer Value” (pdf here). The researchers tracked 5,000 customers that a leading German bank acquired through its referral program. Reward: A 25 Euro … Continue reading Do Referral Programs Bring You Better Customers? (Wharton + Goethe German Banks Study)

5 Ways to Maintain or Grow Revenue Even During a Recession

Are you sick of hearing about the recession? Do you wish you could beat the odds and grow your revenue while others struggle to stay in business? Good news — you can! It’s an “adapt or die” market, but if you adapt you can still thrive. Here are five things you can do to increase … Continue reading 5 Ways to Maintain or Grow Revenue Even During a Recession

Why Blogging Is Perfect for “Stupid” People

You probably clicked to read this post due to the insane title and because you believe that you aren’t stupid. I have bad news for you. Blogging makes everyone stupid and that’s why it is such a great business for people. When most people hear about how others start a business and make it successful … Continue reading Why Blogging Is Perfect for “Stupid” People

Stop Wasting Time Guessing What Niche You Should Join

Here is the general advice you usually get with blog niches: Follow your passion. Or… Find a niche that you truly love and you’ll find yourself in a great position. Funny how all of us how to make money bloggers always advise you to go find a niche you are passionate about instead of just … Continue reading Stop Wasting Time Guessing What Niche You Should Join

Social is Just the Beginning

You know how you keep hearing that social media is the future of marketing? And how social networks are changing the way people behave? There’s clearly something going on here, but it’s only the beginning. Marketing is all about figuring out what influences purchasing decisions. And being able to tell who a person knows and talks to is … Continue reading Social is Just the Beginning

WalmartLabs: A Glimpse Into The Future Of Ecommerce

Earlier this year, retail megastore Walmart bought Kosmix, a Silicon Valley based startup that’s been powering technologies like TweetBeat and RightHealth. The company has since been renamed @WalmartLabs. In case you’ve never heard of Kosmix, they specialize in semantic analysis of the web. One of the founders, sums up what they did in a blog post … Continue reading WalmartLabs: A Glimpse Into The Future Of Ecommerce

6 Evergreen Strategies To Drive Traffic To Your Shopify Store

Launching a new e-commerce business on Shopify is an exciting accomplishment. Even with quality products, however, your sales may fall flat. If that’s the case, then you might want to take a look at your organic traffic. It may very well be that your website traffic is low. After all, the fewer visitors that you … Continue reading 6 Evergreen Strategies To Drive Traffic To Your Shopify Store

Movies This Week – 28-11-18

Great post !!!

No More Workhorse

Movies This Week – 28-11-18

It’s a strange one this week as the critics pretty much like everything! Yes, there’s a glow of love towards Creed II, Disobedience and Anna And The Apocalypse. The unusual documentary Three Identical Strangers probably gets the most kindness from on high. Even a sequel with Wreck-It Ralph 2: Ralph Breaks the Internet gets a fairly friendly time of it. It must be Christmas…

Our Top Five Films This Week –

5. Anna And The Apocalypse
4. Wildlife
3. Three Identical Strangers
2. Widows
1. Shoplifters

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How Ecommerce Sites Can Use Video Marketing

Marketing your business, brand and products through the medium of video is certainly nothing new. Many companies have been doing this for years, albeit with varying levels of success. However, video marketing still has plenty to offer to businesses, new and old, small or large. In fact, if anything, it is becoming increasingly important. Leading … Continue reading How Ecommerce Sites Can Use Video Marketing

When To Use Daily Deal Sites For Ecommerce

As a business owner you may have heard about daily deal sites like Groupon and Living Social. They help you use deep discounts to attract new customers in droves. Let’s take a look at how daily deal sites work, one of their biggest benefits, and some of the risks involved in running a deal of … Continue reading When To Use Daily Deal Sites For Ecommerce

How to Write Content to Boost Sales on Your Ecommerce Site

While strong imagery, straightforward navigation and competitive pricing are all important for any Ecommerce site, written content is still key. If you can’t convince a visitor to become a customer, then all your efforts will be in vain. The written word is still the most powerful tool available to online businesses. It helps to inform, … Continue reading How to Write Content to Boost Sales on Your Ecommerce Site

The Advantages of User Comments for Ecommerce Sites

Some consumers require more convincing than others. Whilst a detailed product description and expert review might suffice for some, there will always be those who want more. So why not give it to them? A commenting system is a great way of developing unique on-page content as well as allowing visitors to share their insights. … Continue reading The Advantages of User Comments for Ecommerce Sites

Social Media Do’s And Don’ts For Ecommerce

Social media and ecommerce make ideal bedfellows. Whilst one is geared towards self-promotion, sharing and discussion, the other is about developing a strong customer-base and driving sales. It’s almost as if they were made for each other. All ecommerce sites are fundamentally standalone stores of course. So your job, as an owner, is to get … Continue reading Social Media Do’s And Don’ts For Ecommerce

How Brick and Mortar Stores Can Use Ecommerce to Drive Sales

As customers continue to migrate to online stores and Mobile eCommerce grows, many local brick and mortar stores are at risk of losing sales and customers. In early 2012 the big box retailer Best Buy announced it was closing 50 stores. However smart merchants are starting to use using to eCommerce to drive foot traffic … Continue reading How Brick and Mortar Stores Can Use Ecommerce to Drive Sales

Why Your Ecommerce Branding is More Important than Ever

Developing a strong brand name and image has always been important for any business. As Simon Sinek said in his famous TEDtalk, people don’t buy what you do, they buy why you do it. Consumers don’t just buy products, we buy stories to tell ourselves. This form of brand recognition allows a business to grow … Continue reading Why Your Ecommerce Branding is More Important than Ever

Tips on Hiring a Photographer to Take Product Photos

Well taken product photographs can make the difference between clinching a sale and losing one, especially for ecommerce stores. Here are some things to consider before hiring a professional product photographer. Decide on the Overall Direction We’ll start with the overall site layout and message. How are the images going to be integrated into the … Continue reading Tips on Hiring a Photographer to Take Product Photos

Ocean Gang Clothing Referral Program Case Study

Grammy award nominee Soulja Boy spreads online love for his Online Gang Clothing Line with ReferralCandy Increased word-of-mouth reach by 10x the number of customers taking part in the referral program Thousands of dollars in referral sales generated in the first 8 weeks Grammy award nominee Soulja Boy’s debut single “Crank That (Soulja Boy)” made … Continue reading Ocean Gang Clothing Referral Program Case Study

Writing Persuasive Messages: Tips from a Nobel Laureate

It’s not everyday that you get tips on messaging and marketing from a Nobel Laureate. But that is exactly what Nobel Prize Winner in Economics Daniel Kahneman does in his recent bestseller Thinking Fast and Slow. Much of his book centres on the two Systems in our brain – The first system, simply called System … Continue reading Writing Persuasive Messages: Tips from a Nobel Laureate

What Powerball Mania says about People and Perks & How You Can Leverage It

If you live in the U.S., it was nearly impossible to miss the flurry of excitement surrounding the recent Powerball.  At $550 million, the multi-state lottery was the largest jackpot in history and everyone wanted the chance to win. According to ABC News, over 189 million tickets were sold for the final drawing and reports … Continue reading What Powerball Mania says about People and Perks & How You Can Leverage It

10 Simple Ecommerce Conversion Rate Improvements to Make Right Now

Ecommerce conversion is tricky. On the one hand you know that improving conversion on your ecommerce site can be a big win for your company. The more you capitalize on your traffic, the better off you’ll be today and in the future. On the other hand, you know that every ecommerce website is different. Each … Continue reading 10 Simple Ecommerce Conversion Rate Improvements to Make Right Now

5 Ways to Establish Your Own Brand as an Ecommerce Retailer

Internet retail continues to up the competition factor among similar brands. Department stores like Belk and Macy’s compete with a range of retailers, from Walmart to Nordstrom to each other. Shoppers visit their local electronics store to browse and then turn to their smartphones to compare prices on sites like Amazon and eBay. An increase … Continue reading 5 Ways to Establish Your Own Brand as an Ecommerce Retailer

The 6 Habits of Highly Effective Ecommerce Site Owners

There are six traits all successful ecommerce site owner have. Over the years, I’ve met many of them at conferences and through friends. After countless conversations, dinners and phone calls, I could see that all of them were very similar in their way of thinking, how they managed their business and their approach to growing … Continue reading The 6 Habits of Highly Effective Ecommerce Site Owners

Going The Extra Mile: The Business Of Giving A Damn

Op-Ed is a column on our blog where we share our thoughts about business, marketing, philosophy and general idea-y stuff. A friend of ours asked recently, “What’s the point of spending time on ecommerce forums? What are you after? Why do you do it?” A quick bit of context: We spend quite a bit of … Continue reading Going The Extra Mile: The Business Of Giving A Damn

User-Generated Content In Social Media – 3 Reasons Why You Should Be Doing It

Have you ever found yourself in a restaurant because of some mouth-watering pictures you’d seen on Instagram earlier? Or maybe you’ve watched multiple hands-on review videos on YouTube to decide whether you should  buy the Samsung Galaxy S4 or the iPhone 5? Consciously or otherwise, social media influences our purchasing decisions tremendously. The question for … Continue reading User-Generated Content In Social Media – 3 Reasons Why You Should Be Doing It

Branding and Stereotypes: Using Starbucks To Catch Basic White Girls

How do popular brands achieve cult status, such that popular culture does their word-of-mouth marketing for them? Here’s a picture with the hashtag #whitegirls, and it has a Starbucks drink in it. According to this image, the stereotypical white girl is practically defined by her Starbucks habit. Is this realistic, valid, ethical? Probably not, but it … Continue reading Branding and Stereotypes: Using Starbucks To Catch Basic White Girls

When To Change Your Company’s Logo – Does It Really Matter?

MailChimp had a logo redesign lately. People were discussing it on Hacker News, r/design, Brand New, everywhere. I spent quite a few minutes studying and geeking out over it myself. Forumers really dug into the details, getting philosophical about the implications of design. Many agreed that the brand is better off. Some can’t tell the … Continue reading When To Change Your Company’s Logo – Does It Really Matter?

How Charles Atlas Invented One Of The Most Popular Ad Campaigns, Ever

We’re all in the business of selling stuff, one way or another. And it always makes sense for us to try to get better at it. So how do we go about getting better at selling? We can figure it out ourselves, through trial and error. Or we can learn from the people who’ve been … Continue reading How Charles Atlas Invented One Of The Most Popular Ad Campaigns, Ever

Social media tricks for ecommerce retailers: #1 Facebook’s Page Post Targeting

Ever wondered how Facebook posts made by Oreo or Coca Cola mysteriously fit unique, local contexts in your area? For example, the only people who can relate to both Facebook posts below are most likely Singaporeans. (The post by Oreo is a reference to a freak hailstorm in the tropical island, while Coca Cola’s post features its … Continue reading Social media tricks for ecommerce retailers: #1 Facebook’s Page Post Targeting

Who Markets Better: Oreo or Nutella?

Oreo utterly demolishes Nutella when it comes to skilful marketing. All marketing begins with the product itself, and Oreo’s is pretty unique. It’s got a memorable texture to it. The cookie and creme are distinct – white creme on black cookie. Try thinking of a black and white cookie. Ask anyone what comes to their … Continue reading Who Markets Better: Oreo or Nutella?

What IS Marketing, Anyway? A Working Definition

“Marketing” is a word we throw around a lot without thinking twice. But what exactly are we talking about when we talk about marketing? Here are some common ideas: Marketing is everything. It involves everything about the way a business is run, which means everybody is a marketer. This is true, but it can be an … Continue reading What IS Marketing, Anyway? A Working Definition

How To Use Storytelling In Ecommerce Branding

We’ve spoken previously about awesome people and brands like Charles Atlas, Karen X Cheng and Rey Swimwear. All of these people have one thing in common: they tell fantastic stories. Charles Atlas invited us to believe in his own transformation from scrawny weakling to strong man. We all cheered at Karen X’s amazing progress as a … Continue reading How To Use Storytelling In Ecommerce Branding

How Posts Go Viral On Social Media

So, your mission is to spread an infection, eh? There are 3 things you need to know: Stickiness – how long something sticks with someone Contagiousness – how easily people share things with others Medium – how many people there are, and how closely they are packed together There is no simple answer to how … Continue reading How Posts Go Viral On Social Media

How To Market And Sell Wooden Products Online (and anything else, really)

“I plan to launch an online store selling wooden products (bowls, candle holders, deco, etc). I choose those products because I think it’s less competitive than apparel, books and so on. I believe I can make good margins once they are sold. But it still concerns me whether I will be able to find customers and … Continue reading How To Market And Sell Wooden Products Online (and anything else, really)

Regions of Abdomen

PT Master Guide

REGIONS

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Nine Regions of abdomen are :

TOP :

Right hypochondrium region(RHC)

Epigastric region

Left hypochondrium region (LHC)

CENTRE:

Right lumbar region

Umbilical region

Left lumbar region

BOTTOM : 

Right iliac (inguinal) region

Hypogastric region

Left iliac (inguinal) region

ORGAN DISTRIBUTION

Right hypcochondrium

Small intestine, right kidney, gallbladder, liver

Left hypochondrium

Pancreas, left kidney, colon, spleen

Epigastrium

Adrenal glands, spleen, pancreas, duodenum, liver, stomach

Right lumbar region

Right colon, liver, gallbladder

Left lumbar region

Left kidney, descending colon

Umbilical region

Duodenum, ileum, jejunum, umbilicus

Right iliac region

Cecum, appendix

Left iliac region

Sigmoid colon, descending colon

Hypogastrium

Female reproductive organs, sigmoid colon, urinary bladder

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CLINICAL SIGNIFICANCE

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The LLQ may be painful in case of colitis, diverticulitis, uretral colic, ovarian cyst, pelvic inflammatory disease.

The LUQ may be painful or tender in case of intestine mal rotation .

The RUQ may be painful or tender in case of hepatitis , cholecystitis, and peptic ulcer.

The…

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Causes of Posterior Knee Pain

PT Master Guide

Sometimes people complaint about pain and tenderness at the posterior part of their knee i.e back of knee but they are unaware about the exact pathology behind that pain in this blog we will discuss about the various causes that are responsible for posterior knee pain.

Following are the various causes of posterior knee pain :-

BAKER’S CYST

BICEPS FEMORIS TENDONITIS (HAMSTRING MUSCLE)

MENISCAL INJURY

POSTERIOR CRUCIATE LIGAMENT INJURY

PATELLAR TENDONITIS

DEEP VEIN THROMBOSIS

GASTROCNEMIUS TENDONITIS (CALF MUSCLE)

CLAUDICATION (CRAMPS)

CHONDROMALACIA

OSTEOARTHRITIS

In the next article we will discuss about treatment of posterior as well as anterior knee pain along with various knee mobilization techniques , home based knee rehabilitation exercises and different types of supports and braces available for knee stability and pain relief.

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Hamstring Strengthening Exercises

PT Master Guide

The Hamstring Muscle is composed of three major muscles viz.

SEMIMEMBRANOSUS

SEMITENDINOSUS

BICEPS FEMORIS

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ORIGIN

SEMIMEMBRANOSUS

It originates from ischial tuberosity in hip bone.

SEMITENDINOSUS

Ischial tuberosity of hip.

BICEPS FEMORIS

Ischial tuberosity of hip – long head

Linea Aspera and Lateral Supracondylar line of femur – short head

INSERTION

SEMIMEMBRANOSUS

Medial tibial condyle.

SEMITENDINOSUS

Medial surface of tibia

BICEPS FEMORIS

Lateral side of head of fibula

ARTERY SUPPLY

Inferior gluteal Artery

Profunda femoris Artery

NERVE SUPPLY

Sciatic Nerve ( Tibial and Common peroneal nerve)

ACTION

Flexion of knee

Extension of hip

HAMSTRING STRENGTHENING EXERCISES

REVERSE PLANK HAMSTRING STRENGTHENING EXERCISE

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Video link below

https://youtu.be/-lidtcouEQM

SWISS BALL HAMSTRING CURL

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Video link below

https://youtu.be/oAYtwM95-ug

CABLE PULL THROUGH

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Video link below

https://youtu.be/TGPCu4bNRXY

KETTLEBELL DEADLIFT

image

Video link below

https://youtu.be/nqzf1Irdeho

DUMBBELLS DEADLIFT

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Video link below

https://youtu.be/tH0stBpF7ko

BARBELLS DEADLIFT

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Video link below

https://youtu.be/7Q_GnXm7LbI

HAMSTRING CURL WITH SLIDERS

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Video link below

BARBELL BACK SQUAT

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Video link below

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NEET-UG 2019

PT Master Guide

For all the medical aspirants NEET-UG 2019 will be conducted on 5th May 2019.

Date of Registration- 01-30 Nov 2018

Date of Admit Card- 15 Apr 2019

Date of Exam- 05 May 2019

Latest Update
NEET Merit list will now be used to allot 15% All Indian Quota seats in Veterinary colleges for UG course BVSc&AH.

Expected Rank andMarks

As per statistics available candidates scoring 610+ marks is expected to rank in top 100, 550+ marks candidates is expected to be ranked in top 1000, 480+ marks candidates is expected to be ranked in top 10000. In total 216 government medical colleges there are 30,455 seats available and based on this analysis, candidates scoring 415+ marks are expected to be ranked in top 30000.

Apart from this minimum qualifying marks out of 720 is 360 for General, 288 for SC/ST/OBC and 324 for PH.

Recommended Books

Target NEET UG…

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Rotator Cuff Tendinopathy

Great post ! Could not resist to reblog it !

PT Master Guide

It refers to the pain and weakness of rotator cuff musculature Rotator cuff comprises of four main muscles viz. Subscapularis, Supraspinatus, Infraspinatus, Teres Minor responsible for abduction and rotation movement of shoulder

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EPIDEMIOLOGY

Commonly affects athletes involved in sporting activities like Cricket, Swimming, Throwers etc and it can be age related problem affecting old aged patients their is an incidence of 11.2 cases per 1000 patients per year

CLININCAL PRESENTATION AND PATHOPHYSIOLOGY

Their is a difference between tendinitis and tendinopathy. Tendinitis is an inflammation of tendons whereas tendinopathy is deterioration of tendons. Rotator Cuff tendinopathy is clinically presented with

Pain, Weakness, Loss of strength to bear load aur lift weight on shoulders along with tenderness around shoulder joint painfull overhead movement localised swelling may also be present

MECHANISM

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PHYSICAL EXAMINATION AND DIAGNOSIS

For Physical examination two clinical tests are performed namely

Empty can test and Hawkins test

Other tests include…

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Good Ecommerce Examples – ANTA, Scottish Home Decor Store

Retailers We Love is a series of blogposts where we geek out about ecommerce stores that really catch our fancy. They’re completely unsolicited.  Meet ANTA. ANTA sells Scottish fabric, stoneware, candles, furniture and other tartan-inspired products.  Here’s what their store looks like. We fell in love with their minimalist style immediately. Let’s break it all … Continue reading Good Ecommerce Examples – ANTA, Scottish Home Decor Store

3 Ways To Harness Customer Reviews To Boost Sales For Your Ecommerce Store

We previously talked about the pivotal role of user-generated content (UGC) in your social media strategy. But before you get all excited brainstorming new and creative ways to solicit it, we’d like to draw your attention to an undervalued form of UGC that you already have:  product reviews. You may ask “Why undervalued?”. The truth … Continue reading 3 Ways To Harness Customer Reviews To Boost Sales For Your Ecommerce Store

How and Why Blogging Helps Ecommerce Retailers

Do you blog, as an ecommerce merchant? You should! It gives you a headstart over similar merchants that don’t blog, and it gives you a headstart over bloggers who don’t know where to begin. It’ll improve your search traffic, and do a whole lot more. Where do you start? First, kill the idea of profiting … Continue reading How and Why Blogging Helps Ecommerce Retailers

Using Images To Sell – Immersive, Interactive, Information-Rich Images in Ecommerce

Have you ever looked at picture of a fabulous looking model and thought, “I would totally buy what he/she’s wearing… if I only knew where it’s from”? Yeah, us too. Unfortunately for whoever’s selling that stuff, such thoughts fade quickly. We’re fickle and impulsive like that. Lots of people who think “I’d buy this!” DON’T … Continue reading Using Images To Sell – Immersive, Interactive, Information-Rich Images in Ecommerce

Examples Of Collaboration In Ecommerce – Win-Wins For Everybody

Ecommerce would get a lot more interesting with a little more cooperation. Most “ecommerce communities” feel superficial, limited to curt forum discussions about SEO and marketing. I think this is because many ecommerce players tend to see each other as competitors. Every player is primarily worried about their own survival, and this can lead to an … Continue reading Examples Of Collaboration In Ecommerce – Win-Wins For Everybody

Is The Future Foldable?

Great post !

The Extra Byte

This week has been an interesting week as we got to see two new types of smartphone. These new smartphones folds in half giving you part phone and part tablet. With all the rumors around lately, you would expect the first company off the plate to be Samsung, but it wasn’t. Although they did offer their take on the foldable smartphone too.

The first device we’re talking about comes from Royole and it’s called the FlexPai. It has a screen on the outside of the device that can be folded outwards to create a tablet, or folded to create a smartphone. When the phone is folded, the screen runs around the front and to the back of the phone. Part of the screen makes up the “spine” of the phone like it would on a regular book.

Yesterday, Samsung also showcased their foldable smartphone, and the form factor is a…

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Ah-choo! A Visual Summary Of @j1berger’s Contagious

Excuse me! *wipes nose*. Jonah Berger’s Contagious is a book about why certain products and ideas are talked about more than others, why some stories and rumors are shared more widely and what makes online content goes viral. For your convenience, we’ve created an illustrated summary with illustrations and examples, enjoy! Ah – Choooo! Why do some ideas … Continue reading Ah-choo! A Visual Summary Of @j1berger’s Contagious

5 Examples Of Innovative Products that are Changing Lives

What do bicycle locks, dress shirts, and prescription bottles have to do with each other? Answer: These are simple low-tech products that many of us use everyday. Answer 2: They are also products that have been ‘upgraded’ with the help of technology. This has helped to push them far beyond what was previously possible, and provide even … Continue reading 5 Examples Of Innovative Products that are Changing Lives

Andy Dunn’s Survival Tips For Ecommerce Retailers

Ecommerce retail is a jungle. Founding a company can really suck. And it sucks even more if you’re an ecommerce retailer. CEO of Bonobos Andy Dunn wrote last year that if you’re competing with Amazon in the low-cost selling of third-party brands, you will lose, and the best thing that will happen to you is an acquisition. … Continue reading Andy Dunn’s Survival Tips For Ecommerce Retailers

Why Startups Fail: 12 Founders, and Advice Moving Forward

Your startup will probably fail. 75% to 90% of all startups do. A large number of them fail because of terrible premises, and there are plenty of laughable examples. (see: shockingly terrible startup pitches. Also see Startup Guys by CollegeHumor’s Hardly Working). But most startups die 20 months after raising funding in the region of $1.3m, which means that … Continue reading Why Startups Fail: 12 Founders, and Advice Moving Forward

10 Examples of Environmentally Conscious Startups

Our world is in peril. With the reality of climate change looming before us, did you know that consumers are beginning to make more environmentally conscious decisions? Buying from an eco-friendly helps them feel better knowing that they are doing something for the environment, and also grants them some social currency. So how are businesses keeping … Continue reading 10 Examples of Environmentally Conscious Startups

OMG! 18 Examples of Unexpectedness in Marketing

In today’s post, we’ll be covering the principle of being Unexpected. But first, check out this video by TD Canada bank: Doing something that people don’t expect you to do grabs their attention, and makes you instantly memorable. Here are some brands that have gone against common expectations to be unforgettable: F&B 1. Holy Crap … Continue reading OMG! 18 Examples of Unexpectedness in Marketing

The 4 Fashion Ecommerce Models That Get The Most Traction [Infographic]

Online fashion retail is a huge part of the growing ecommerce pie. There are millions of consumers (and billions more on the way!), and there are thousands of businesses popping up to serve them. Which are the most successful of these businesses? What are the business models that have survived this epic trial-by-fire? Broadly, it … Continue reading The 4 Fashion Ecommerce Models That Get The Most Traction [Infographic]

A Brick to the Head: 15 Examples of Concreteness in Marketing

According to Made to Stick, Aesop’s fables are so sticky and memorable because they use concrete examples in their stories. “Concrete” in this sense is anything that can be described or detected by the human senses. The bitterness of sour grapes is akin to the bitterness we feel when we fail to get what we want. … Continue reading A Brick to the Head: 15 Examples of Concreteness in Marketing

Brand Loyalty is Overrated – Why Brands Succeed And Fail Despite It

We love talking about branding, and engineering continued interest in our brands. In this article, Tom Albrighton points out that all marketers are consumers, too, just like consumers today all exercise some form of self-branding. And if we draw our truths about “brand loyalty” from our experiences as consumers, we’d realize that we make our … Continue reading Brand Loyalty is Overrated – Why Brands Succeed And Fail Despite It

Augmented Reality: Good Times Ahead for Ecommerce

Technology is changing, and with it, retail + ecommerce. What does it mean when a woman posts selflies from a changing room and solicits her shopping decisions from her Facebook friends? Or when haptography is helping you get a feel of a cute dress on the etsy store, without actually touching it? It means that the … Continue reading Augmented Reality: Good Times Ahead for Ecommerce

How To Do Mobile Marketing For Ecommerce

Mobile devices are all the rage now. In fact, in 2013 alone over half a billion mobile devices and connections were added to the fray, with smartphones accounting for 74% of that growth. And get this – 79% of US consumers use their smartphone for browsing and shopping. Check out the rest of the report … Continue reading How To Do Mobile Marketing For Ecommerce

OKCupid threw Mozilla under the bus, and it’s great PR.

The story so far: 6 years ago, the inventor of Javascript, Brandan Eich made a $1000 donation in support of California’s anti-LGBT Prop 8 campaign. At the time, he was Mozilla’s CTO. There was quite a furore about this when it surfaced in 2012, and Eich responded. Eich recently became CEO of Mozilla. Yesterday, OkCupid declared that … Continue reading OKCupid threw Mozilla under the bus, and it’s great PR.

How do you build an online community? Interview with Mark Ballantyne of UK Business Labs

We spend quite a bit of time on ecommerce and online business forums, and one of our favourite hangouts is UK Business Labs, or UKB as we like to call it. It has over 5,700 members on the forums and over 20,000 followers on Twitter! I emailed Mark Ballantyne (a rather handsome gentleman) to ask … Continue reading How do you build an online community? Interview with Mark Ballantyne of UK Business Labs

How To Blog: Write Stuff That Matters + Reach Out To People Who Care

A 22-year old named Dan Shipper recently convinced me to subscribe to his blog. Technically, it was his writing that did the convincing. It helped that people were sharing it all over my Twitter feed. I found myself nodding my head so much that I typed in my email into the subscription box, and this was such a rare event for … Continue reading How To Blog: Write Stuff That Matters + Reach Out To People Who Care

The Importance of Good Definitions (Or: How To Think Clearly)

If you’ve been reading our blog (thank you!), you may have noticed that we’ve been spending quite a bit of time defining things. Here are some of the definition posts i’ve done: What is marketing? What is social media? What is social media marketing? What is referral marketing? What is the difference between affliate marketing … Continue reading The Importance of Good Definitions (Or: How To Think Clearly)

It’s Definitely Time To Drop The Hyphen From Ecommerce

Anthony Tanner saw this coming. Way back in ancient 2011, the very prescient blogger at EcommerceDoctor.com suggested dropping the hyphen from “e-commerce”, making it ecommerce. At the time “e-commerce” was still a more popular search term, so he was risking significant social ridicule to assert his opinion. He got it absolutely right, though. “E-mail” became “email”. “Ebook” is … Continue reading It’s Definitely Time To Drop The Hyphen From Ecommerce

Customer Retention vs Customer Acquisition

In a white paper titled Share Of Market Feeds The Ego, Performark powerfully argues that businesses tend to obsess over customer acquisition rather than customer retention… … even though the latter is far more cost-effective. The idea of having lots of new customers is exciting, and it’s a great vanity metric to brag about. In contrast, … Continue reading Customer Retention vs Customer Acquisition

Ecommerce Mistakes

Here are the 6 primary categories of ecommerce mistakes, in ‘chronological’ order:   Critical Business Mistakes – We’re looking at your fundamental business model here. If you screw this up, even the best website and marketing won’t save you, because nobody’s interested in buying your stuff. Marketing Mistakes – You have a valid solution, but your customers don’t even … Continue reading Ecommerce Mistakes

Is Marketing Evil?

The short, convenient, feel-good answer: “No.” “Is marketing evil? Absolutely, but only in the same way that the gun or the printing press is evil. It is a tool that takes whatever form its owner wants it to take. Power is afforded to whoever uses it.” – David Fallarme Marketing is indeed a tool. But some … Continue reading Is Marketing Evil?

SumAll: Aggregate your social media analytics to optimize your ecommerce marketing efforts.

How much is your social media traffic worth to your business? How much exactly does an increase in your Twitter reach improve your sales? How would you do things differently if you discovered that your Facebook fans drive sales twice as much as your Twitter followers? Having good answers to these questions make it a … Continue reading SumAll: Aggregate your social media analytics to optimize your ecommerce marketing efforts.

A summary of 8 top “Ecommerce Must-Knows” posts

We know you’re busy and need to get working on your ecommerce business, so we did all the “must know” reading for you. Why go online?  – You can reach more customers, and reach them quicker. – You transcend geographic (and chronological!) limitations. – It’s a growing market, projections are rosy (more business, and at … Continue reading A summary of 8 top “Ecommerce Must-Knows” posts

The Precise Difference Between Social Networks And Social Media

This is a fun blogpost, written mostly for the sake of being unnecessarily pedantic. If you’re obsessive about the linguistic meaning of things, this is for you! When they made a movie about Facebook, they called it The Social Network. So why then, do we now tend to say “In the age of social media” … Continue reading The Precise Difference Between Social Networks And Social Media

Apparel Referral Program Examples: The Clymb

While on a lookout for great-looking referral programs, we discovered The Clymb, which sells everything you’ll need for your next outdoors adventure. They have a referral program that’s sleek, stylish, simple and compelling. The Clymb.com Homepage  Two-Sided Incentives When a successful referral is made, Clymb rewards both parties. The referrer (Alice) gets $15 credit towards … Continue reading Apparel Referral Program Examples: The Clymb

Marketing Insights from Linda Bustos, Ecommerce Expert from Get Elastic

 will pose a set of questions to explore the insights and opinions of experts in various aspects of marketing (social media, content, etc.) and ecommerce! Starting us off is Get Elastic, the #1 subscribed ecommerce blog in the world! Catering mainly to ecommerce retailers, Get Elastic provides excellent articles ranging from optimising SEO to utilising … Continue reading Marketing Insights from Linda Bustos, Ecommerce Expert from Get Elastic

How To Make An Infomercial: How Ron Popeil Would’ve Marketed The VCR, According To @Gladwell

In an earlier post, we talked about the marketing wisdom of informercial superstar Ron Popeil. Here’s a passage by Malcolm Gladwell that we found so compelling, we had to explore it in a post of its own: “Thirty years ago, the video cassette recorder came on the market, and it was a disruptive product: it was … Continue reading How To Make An Infomercial: How Ron Popeil Would’ve Marketed The VCR, According To @Gladwell

How To Do Ecommerce Marketing With Limited Resources

Let’s get right into it. You don’t have the luxury of a massive marketing campaign. You can’t afford to hire talent. You don’t have the time to get started on your marketing degree, either. You’ll simply have to make do with what you have. And you don’t have a lot of room for failure. What … Continue reading How To Do Ecommerce Marketing With Limited Resources

Marketing Lessons From Ron Popeil, The Salesman Of The Century

I was tidying up my bookshelf last night, and I happened to open up my copy of  Malcolm Gladwell’s What The Dog Saw. The first chapter in the book is about Ron “The Pitchman” Popeil, infomercial superstar. You might recognize him as the “Wait, there’s more!” guy on TV. Described as “The Salesman of The … Continue reading Marketing Lessons From Ron Popeil, The Salesman Of The Century

Fashion Referral Program Examples: True&Co

we’re taking a look at True&Co. True&Co is an online lingerie store that uses a special algorithm to figure out a lady’s bra size, and then recommend lingerie that cater to their personal sizes. They even provide a home-fitting service, so that totally eliminates the trip to the dressing room. Here’s what we felt after exploring … Continue reading Fashion Referral Program Examples: True&Co

How To Communicate Passion Effectively

Here’s a phrase that’s thrown around so often, it’s essentially meaningless: “We’re passionate about <insert-word-here>”. Talk is cheap. We could tell you that we’re passionate about ecommerce and referral marketing, for instance. We ARE, but us saying it doesn’t actually say very much about us, our product or what we can do for you. We’d … Continue reading How To Communicate Passion Effectively

What’s The Difference Between Marketing And Sales?

This is part of a series of posts about definitions, because it’s important to have good definitions. It’s easy to get marketing and sales mixed up. They’re both customer-facing, they both help to increase your revenue, and they’re highly interrelated, too. Great marketing “softens the ground”, giving the salesperson a more receptive audience to work … Continue reading What’s The Difference Between Marketing And Sales?

Has Ecommerce in the U.S. become saturated? [Infographic]

The question on the minds of many in the U.S. ecommerce market, especially those new to the scene, is this: Does the large U.S. ecommerce market still have room to grow? We were curious to find out as well and so looked at the various data sources out there to create the following infographic. We’ve … Continue reading Has Ecommerce in the U.S. become saturated? [Infographic]

Ecommerce Interview featuring Graham Charlton from Econsultancy

Graham Charlton from Econsultancy, an ecommerce blog which provides statistics, analyses and tips on various topics for marketers!  Graham Charlton, who is the Editor-in-Chief of the blog, has more than 6 years of experience in the field, and writes for a wide variety of topics, such as SEO, UX, ecommerce marketing, and much more. His responses … Continue reading Ecommerce Interview featuring Graham Charlton from Econsultancy

Guinness Marketing Example – Analyzing the simple, effective marketing behind Guinness’s “phones down” ad.

Guinness put out an ad telling us to put our phones down and enjoy drinking responsibly. Its been deemed interesting enough to be shared and reported on Mashable and Business Insider respectively, so here it is: “I think advertising should be like poison gas. It should grip you by the throat, it should bowl you … Continue reading Guinness Marketing Example – Analyzing the simple, effective marketing behind Guinness’s “phones down” ad.

Essential Ecommerce Insights with Matt Winn from Volusion

Matt Winn from Volusion, an ecommerce platform that provides a wide range of services, including web templates, SEO services, analytics, and many other customisable features for online stores! Matt Winn is Volusion’s Marketing Communications Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all … Continue reading Essential Ecommerce Insights with Matt Winn from Volusion

Food Ecommerce Interview With Personal Trainer Food

Mike Starks, CEO of Personal Trainer Food Personal Trainer Food is a meal delivery program that delivers healthy food right to your doorstep, anywhere in the USA. their CEO, Mike Starks, will answer a few of our burning questions. 1. Hey Mike! You started out by preparing food for your wife. Did you know that … Continue reading Food Ecommerce Interview With Personal Trainer Food

Instagram’s First Ad, and Questions Worth Asking

Instagram’s first ad rolled out on Friday, courtesy of Michael Kors. Here are some interesting things to think about, and questions to ask. 1: How many new followers did Michael Kors get because of the ad? At the time of writing, the ad got over 204,000 likes. This is more than double any other post … Continue reading Instagram’s First Ad, and Questions Worth Asking

How To Build A Menswear Brand – An Interview With Owen & Fred

Buying gifts for guys can sometimes be such a challenge: some are extremely particular, some don’t even know what they want, and others simply don’t need anything. You know who you are. Don’t worry, as Owen & Fred is here to save the day. They provide manly gift ideas made locally in the United States, and … Continue reading How To Build A Menswear Brand – An Interview With Owen & Fred

Everything I’ve Written About Referral Marketing

As the blog grows, it makes sense for us to revisit what i’ve already written to see how it all fits together. Here we go. Getting started Why Referral Marketing is Awesome 83% of satisfied customers say they’re willing to refer your products to friends, but only 29% actually do so. Referral marketing helps you … Continue reading Everything I’ve Written About Referral Marketing

Hardware Referral Program Examples: Lunatik

In this week’s episode, we present to you Lunatik: a company that produces some of the most bad-ass iPhone cases and mobile devices we’ve ever seen. Unconvinced? Here’s one of their flagship cases, the Taktik Extreme case for the iPhone 5s: We weren’t joking.Uh huh…The Lunatik team’s incredible design chops are evident in their superb … Continue reading Hardware Referral Program Examples: Lunatik

The Evolution of Sinterklaas (And Lessons For Marketers)

  Who is Santa Claus, exactly, and how did he come about? It’s interesting how so many of us take him for granted. If Christmas is about the birth of Jesus (and as Caleb pointed out in our last post, it isn’t nearly that straightforward), where did Santa Claus come from? Why are we all … Continue reading The Evolution of Sinterklaas (And Lessons For Marketers)

Rudolph the Red-Nosed Reindeer was Invented By A Content Marketer

  In the past couple of posts, we’ve talked about both Christmas and Santa Claus, and how they’re both incredibly complicated, complex ideas that have evolved over time. In contrast, it turns out that Rudolph the Red-Nosed Reindeer has a much simpler story. A content marketer made him up. Well, nobody was really using the term … Continue reading Rudolph the Red-Nosed Reindeer was Invented By A Content Marketer

Student Referral Program Examples: Perkla

Today, we’re featuring Perkla: an interesting startup that provides a one-stop online shopping platform exclusively for students. Students who sign up are able to enjoy discounts from an array of online stores, including: Bonobo, Converse, Reebok and Apple. Here are a couple of things we really like about Perkla: 1. They relate to their customers. The founders … Continue reading Student Referral Program Examples: Perkla

Christmas: The Greatest Marketing Campaign of All Time?

It’s getting close to Christmas, they’re cutting down trees…they’re putting up reindeer and singing songs of joy and peace. Well, you guys are anyway. Here at the ReferralCandy sweatshop in the North Pole, we work like Santa’s elves to bring you awesome referral marketing services all year around instead. So while you lot are making out … Continue reading Christmas: The Greatest Marketing Campaign of All Time?

Was 2013 the Year Google Turned Evil?

The following is an Op-Ed piece. If you’re a user of Google+, you might have come across Google’s Auto Awesome feature by now. For the uninitiated, it’s a service that puts together the photos you’ve uploaded over the past year into a photo montage, set to music. It’s a fun and convenient way to take … Continue reading Was 2013 the Year Google Turned Evil?

Marketing 101: Start With Yourself

Have you ever tried learning to draw? A common refrain you’ll hear from art teachers is “Draw what you see, not what you think you see.” Here’s a quote from Drawing With Your Artist’s Brain, by Carl Purcell: “If you think you can’t draw, it’s all in your head. Every time you pick up a … Continue reading Marketing 101: Start With Yourself

How Did Cookie Clicker Get So Popular?

Have you played Cookie Clicker?  When describing it to my bemused colleagues, I found myself saying “Well, you do stuff to make a number go up, and that number going up allows you to do more cool stuff, which then makes the number go up faster. You get achievements and progressively cooler looking things.” One … Continue reading How Did Cookie Clicker Get So Popular?

How To Write Content For Skeptical Readers – The Content Marketer’s Struggle

Readers don’t trust the media, and especially not the Internet. A survey conducted by Mancx revealed that Americans are predominantly skeptical of information on the Internet. As many as 98% of Americans surveyed find reasons to distrust online content. Why is that? In the Mancx survey, respondents’ skepticism were triggered by “too many ads”, or suggestions … Continue reading How To Write Content For Skeptical Readers – The Content Marketer’s Struggle

Customer Acquisition Resources For Hardware Startups

Confession: Underneath our dashing good looks, we’re really tech geeks who’re obsessed with cool hardware. The rabbithole goes pretty deep, I have to admit. Our engineers actually name their internal tools after sci-fi writers: Asimov, Clarke and so on. We use a LIFX bulb in our office to tell us when things get reset. With a little imagination, … Continue reading Customer Acquisition Resources For Hardware Startups

They’ll Remember You Forever: 90+ Examples of ‘Made To Stick’ Principles in Marketing

Over the past couple of months, we’ve covered the 6 Made to Stick principles by Chip and Dan Heath, with close to 100 real-world marketing examples! Simple Unexpected Concrete Credible Emotional Stories Here’s a recap on how each principle works, and how you can apply them on your own branding/marketing messages: Strip your brand message down to its core … Continue reading They’ll Remember You Forever: 90+ Examples of ‘Made To Stick’ Principles in Marketing

13 Examples Of Killer Marketing, According To Ogilvy’s @RorySutherland

Rory Sutherland is the vice-chairman of Ogilvy & Mather. He’s given 3 TED talks over the years that are full of great perspective and marketing wisdom: Life lessons from an ad man [2009] “Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change … Continue reading 13 Examples Of Killer Marketing, According To Ogilvy’s @RorySutherland

Dropbox’s Referral Program – How They Got 4 Million Users In 15 Months

In its latest round of fundraising, Dropbox raised between $250 to $400 million dollars, which put the company at a valuation of ten billion dollars. $10,000,000,000! At the time of writing, that makes it worth just slightly less than Pinterest + Snapchat + Uber combined. Dropbox is often cited as the canonical example of successful … Continue reading Dropbox’s Referral Program – How They Got 4 Million Users In 15 Months

10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook [Infographic]

10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook 1. Use Images Images perform better on Facebook than any other kind of post. Images with context perform EVEN better. Make your images self explanatory or add a text overlay Posts with images get 39% more engagement 2. Sell the lifestyle around your product. … Continue reading 10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook [Infographic]

Diet Supplements Referral Program Examples: BikiniBOD

BikiniBOD helps women lose weight and bring out the beauty they have within them. Founded by IFBB Bikini Pro and personal trainer Christie Cash and accomplished beauty industry expert Helen Christoni, BikiniBOD provides women with a go-to supplement for losing weight and keeping healthy. Working with the nutrition industry’s finest formulation scientists, BikiniBOD’s supplements give women what they really want: anti-aging, mental … Continue reading Diet Supplements Referral Program Examples: BikiniBOD

The 4 Fashion Ecommerce Models That Get The Most Traction [Infographic]

Online fashion retail is a huge part of the growing ecommerce pie. There are millions of consumers (and billions more on the way!), and there are thousands of businesses popping up to serve them. Which are the most successful of these businesses? What are the business models that have survived this epic trial-by-fire? Broadly, it … Continue reading The 4 Fashion Ecommerce Models That Get The Most Traction [Infographic]

How Hello Kitty Went From Cute to $7 Billion Cultural Phenomenon

Hello Kitty, the ubiquitous, anthropomorphic white cat produced by Japanese company Sanrio was the quintessential emblem of cute in Japanese popular culture. But by the time she was 40 years old in 2014, Sanrio had groomed her into a global marketing phenomenon worth $7 billion a year. Originally aimed at pre-adolescent females, Hello Kitty’s market … Continue reading How Hello Kitty Went From Cute to $7 Billion Cultural Phenomenon