Google Smart Shopping: Everything You Need To Know

If you’ve read our blog before or watched our WordStream Weekly videos, you know we’ve talked a ton about shopping functionality in the past six months or so. But whether it’s Instagram dropping shopping in Instagram Stories or Google releasing shoppable image ads, no shopping-related announcement has quite matched the buzz Google generated this summer when it introduced Smart … Continue reading Google Smart Shopping: Everything You Need To Know

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How To Develop An Authentic ECommerce Brand To Drive Holiday Sales

How To Develop An Authentic ECommerce Brand To Drive Holiday Sales The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a … Continue reading How To Develop An Authentic ECommerce Brand To Drive Holiday Sales