How Gucci’s Digital Strategy Helped Maintain Its Global Presence

Everyone has heard of Gucci. Despite the brand’s exclusivity and unattainability for most consumers, it’s always been popular. Gucci’s fame can be attributed to its appeal to rich public figures. Celebrities and elites wear Gucci all the time. As a result, it’s always been the talk of the fashion industry. In fact, Gucci gained a … Continue reading How Gucci’s Digital Strategy Helped Maintain Its Global Presence

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How Hermes’ $36 Billion Dollar Empire Stays Ahead in the Fashion Industry

Hermes is a classic luxury brand established in Paris, all the way back in 1837. A 1923 ad of Hermes productsAccording to Forbes, the company is worth more than $36.4 billion. And last 2016, the brand’s revenue was an astounding $5.2 billion! What makes it so successful? 1. High-end price ranges – the symbol of … Continue reading How Hermes’ $36 Billion Dollar Empire Stays Ahead in the Fashion Industry

A Better Fit: How Bonobos Became A Serious Ecommerce Contender

Pants, the final frontier. While modern menswear has occasionally suffered some horrific duds and impractical trends, one particular problem continues to plague how we dress. Despite the expert consensus on the virtues of well-fitting comfortable clothes, most men tend to trod the opposite path, especially when it comes to pants. And it’s not hard to … Continue reading A Better Fit: How Bonobos Became A Serious Ecommerce Contender

A Full List Of The Best Ecommerce Case Studies (63+ Examples!)

One of the best ways to learn how to grow your ecommerce business is to model those who have done it. However, without the right connections… You may not be able to extract the stories, frameworks and blueprints these successful ecommerce businesses use to explode their sales. Fret not. You can now peer into the … Continue reading A Full List Of The Best Ecommerce Case Studies (63+ Examples!)

How Luxy Hair Became A Top Ecommerce Hair Extension Brand

Luxy Hair is one of the most popular and successful ecommerce brands in the world. The husband-and-wife team started out by buying $20,000 worth of hair extensions on Alibaba, after discovering that they couldn’t find the hair extensions they wanted. They even have an elaborate “check out our factory” page, which is nice to see. How do they … Continue reading How Luxy Hair Became A Top Ecommerce Hair Extension Brand

10 Of The Best Ecommerce Metrics To Track And Grow Your Business

The best ecommerce entrepreneurs are obsessed with metrics. In fact, it’s this obsession with measuring and optimizing that allowed their stores to grow so fast. However, they don’t optimize every single metric available. Instead, they only optimize the right metrics. What are these metrics? That’s why in this post, we have listed out 10 essential … Continue reading 10 Of The Best Ecommerce Metrics To Track And Grow Your Business

How Prada Does Marketing In The Age Of VR

Anyone can recognize Prada’s prestige and quality. The brand sits at the top of the fashion world with a full-year net income of 278.3 million euros last 2016 and a valuation of $11.4 billion. How did the brand achieve such stratospheric revenue? In part, through innovative strategies that cater to its digitally savvy consumers. 1. Prada … Continue reading How Prada Does Marketing In The Age Of VR

26 Of The Best Shopify Experts Who Can Level Up Your Store

Are you struggling with your Shopify store? Need some help setting it up, designing it or running marketing campaigns? Don’t worry. In this post, we’ve compiled a huge list of experts who know the platform inside-out. They eat, sleep and breathe Shopify, and will be able to solve your problems in a jiffy. And yes, … Continue reading 26 Of The Best Shopify Experts Who Can Level Up Your Store

Fashion Marketing Examples: 22 Successful Strategies From The Fashion Industry

At the ReferralCandy blog, we set aside quite a bit of time to analyze the marketing strategies of various successful companies. Here are some from the fashion industry. These include luxury goods, sportswear brands and everything else. Let’s begin. 1. ASOS utilizes an untapped channel by most online retailers — a physical magazine With the proliferation of the … Continue reading Fashion Marketing Examples: 22 Successful Strategies From The Fashion Industry

How Rolex Maintains Its Status as One of the Most Valuable Brands in the World

Rolex has a lot of history. Its watches and timepieces have been worn by the most influential icons in the world. Its been a constant companion of  world leaders, celebrities and influencers. So, it’s always been associated with status and prestige. But how has the luxury brand maintained its place at the top, for more … Continue reading How Rolex Maintains Its Status as One of the Most Valuable Brands in the World

4 Lessons From the Nasty Gal Bankruptcy That You Can Apply to Your Ecommerce Store

In August 2012, VentureBeat’s Rebecca Grant reported a $240 million valuation for Nasty Gal, the “eBay shop turned ecommerce success story” helmed by founder Sophia Amoruso. In November 2016, the retailer declared bankruptcy before being snatched up for just $20 million by British company boohoo.com. So what went wrong? And, even more importantly, what can … Continue reading 4 Lessons From the Nasty Gal Bankruptcy That You Can Apply to Your Ecommerce Store

How To Grow A Facebook Page From 0 – 220K With Only $1,000

The following is a guest post from Dominick Damico from Augmently. Augmently is an influencer marketing agency.  Due to popular demand, I have decided to provide a comprehensive breakdown of exactly how I was able to grow a FB page to 220K fans in one year for only $1,000. The fans are 100% real and … Continue reading How To Grow A Facebook Page From 0 – 220K With Only $1,000

Offline Marketing: How To Target Your Ideal Customers by Address, Email, and Facebook

Most of the articles I read online are about SEO hacks, how to write better cold emails, or some Facebook Ads tweak. Rarely do I hear about a channel or tactic that is out in left field. You know, something that makes me stop, put down my coffee, turn off all notifications… and read. Though, … Continue reading Offline Marketing: How To Target Your Ideal Customers by Address, Email, and Facebook

What’s The Best WooCommerce Referral Plugin For Stores On WordPress?

Looking to get customer referrals for your WooCommerce store? Want to start handing out referral coupons and codes to your customers? Try ReferralCandy. If you do some searching, you’ll quickly find out that ReferralCandy is one of the most powerful, effective and secure referral platforms around. After we got loads of requests from our users, … Continue reading What’s The Best WooCommerce Referral Plugin For Stores On WordPress?

9 Examples of E-Commerce Companies That Boosted Their Sales Through Social Media

10 Of The Best WooCommerce Blogs To Follow In 2018

What are the best blogs to learn about WooCommerce? There’s an old question about it on Quora, and there are a few scattered posts and lists around the web. I decided to do my own reading, as a part of my own education, and sort out the good stuff. Some blogs are outdated, derelict, or … Continue reading 10 Of The Best WooCommerce Blogs To Follow In 2018

11 Examples Of BigCommerce Stores Running Referral Programs

Running a BigCommerce store, and looking for examples of referral programs on BigCommerce sites? Here are some of our favorites. 1. ezpz – all-in-one placemat+plate for kids They’ve grown to almost 100,000 followers on Instagram. Also check out their page on helping the special needs community. 2. Wondercide Natural Products – natural alternatives to pesticides … Continue reading 11 Examples Of BigCommerce Stores Running Referral Programs

How to Find Niche Markets for Selling Online

eCommerce niches are a great place to start selling online So you’ve finally decide to start an ecommerce business and start selling online. Now what? Coming up with the perfect product to sell is the very first step of starting an online business. One of the best ways to find a product is to look … Continue reading How to Find Niche Markets for Selling Online

6 Must-Have Email Templates for Ecommerce Businesses

Are you struggling to generate sales despite how much traffic you bring to your website? Are you frustrated by the increasing rate of shopping cart abandonment? Well, we have a simple solution for you: Build an email list. Did you know that email has a 3800% ROI (Return On Investment)? That means for every $1 … Continue reading 6 Must-Have Email Templates for Ecommerce Businesses

8 Easy Rules to Write Product Descriptions That Sell (With Examples)

The customer is now on your page, looking for the perfect product that fits his/her need. The very last step is convincing the customer to click the “add to cart” button. How? With an effective product description. Which means – the product description is one of the most important aspects of your online shop when it … Continue reading 8 Easy Rules to Write Product Descriptions That Sell (With Examples)

Should You Finance Your Ecommerce Business With a Credit Card?

Platforms like Shopify, wooCommerce and more make starting an eCommerce business easy – but where should the starting capital come from? Our friends at Fundera have some suggestions – as shared in this guestpost below.  So you’re ready to get your great idea for an ecommerce business off the ground. You know what products to sell, … Continue reading Should You Finance Your Ecommerce Business With a Credit Card?

13 Reasons Why Content Marketers Fall Short on their Email Marketing

Despite the fact that email marketing consistently produces the best ROI compared to any other channel, year-after-year, most content marketers aren’t making the most of it. For every $1 spent, email marketing generates $38 of ROI. Via CampaignMonitor While the understanding of how other channels work has evolved over time, many marketers continue using the … Continue reading 13 Reasons Why Content Marketers Fall Short on their Email Marketing

Streamlabs Launches App Store With $1M Developer Fund

Streamlabs, the company behind the live streaming toolkit of the same name, has announced the launch of its native app store, featuring a growing collection of apps built entirely within Streamlabs OBS (SLOBS). As detailed in a blog post, users will have access to apps designed to help live streamers grow their channel, with Streamlabs offering everyone … Continue reading Streamlabs Launches App Store With $1M Developer Fund

Oprah Unveils 2018 Favorite Things List, Largest Ever

It's the most wonderful time of the year! Oprah has revealed her 2018 Favorite Things List, making your holiday shopping easy. The list, published in O, The Oprah Magazine, is the longest ever, with a total of 107 items. Her picks range from quirky finds to tech gadgets to cozy fashion pieces. RELATED: Amazon expands free … Continue reading Oprah Unveils 2018 Favorite Things List, Largest Ever

Google Is Said To Be Shopping For More Real Estate In New York

SAN FRANCISCO — Amazon may not be the only technology giant considering a big expansion in New York. Google is in discussions to move into a planned 1.3 million square foot office complex at the St. John’s Terminal building on Manhattan’s West Side, according to a person with knowledge of the company’s plans but not … Continue reading Google Is Said To Be Shopping For More Real Estate In New York

Amazon Looks To New Food Technology For Home Delivery

SAN FRANCISCO - Amazon.com Inc is exploring a technology first developed for the U.S. military to produce tasty prepared meals that do not need refrigeration, as it looks for new ways to muscle into the $700 billion U.S. grocery business. The world's biggest online retailer has discussed selling ready-to-eat dishes such as beef stew and … Continue reading Amazon Looks To New Food Technology For Home Delivery

Business Cries Foul Over Plans For Indonesia E-commerce Tax

JAKARTA -- Resi Fahma, a young mother from the West Java city of Depok, relied on Instagram posts to generate sales when she launched a business selling homemade blackboards in 2015. Initially, business was slow, but sales almost doubled after she placed her products on three of Indonesia's leading online marketplace platforms, Tokopedia, Bukalapak and … Continue reading Business Cries Foul Over Plans For Indonesia E-commerce Tax

Google Announces Android Will Support Upcoming Foldable Phones

Last night, Samsung gave us a glimpse of its eagerly awaited foldable phone, at its annual developer conference. At the same time, Google announced that Android will officially support the foldable form factor. In a blog post, the company classified foldable phones in two categories: one-screen devices and two-screen devices. The first ‘foldable’ has only one … Continue reading Google Announces Android Will Support Upcoming Foldable Phones

Google: Newer Android Versions Are Less Affected By Malware

Google is finally seeing tangible results after dedicating itself to improving Android's security in the past few years. According to new statistics the company released today, percentage-wise devices running newer Android versions have been infected in much fewer numbers than devices running older OS releases. For example, the percentage of Android devices that contain at … Continue reading Google: Newer Android Versions Are Less Affected By Malware

How An Android App Development Company Can Secure Your App?

Android apps are known to have their shortcomings in terms of security. That’s why it’s the responsibility of every Android app development company to take certain security measures to ensure that the apps they develop are as safe as possible. With the requirement for apps increasing at an exponential rate, it’s an extremely exciting time … Continue reading How An Android App Development Company Can Secure Your App?