Why Did Spotify Discontinue Their Referral Program?

Spotify had a referral program in their earlier days – around 2014, but have since stopped running it. This was a rather conservative referral program, for the following reasons: One-sided referral program that only rewarded Advocates, not their friends Generally, two-sided referral programs work best – but if you’re really insistent on only rewarding one … Continue reading Why Did Spotify Discontinue Their Referral Program?

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From $100k to $1m – The Marketing Frameworks And Tools We’re Using To Grow Our Ecommerce Business

Last week, I wrote about my own journey building an ecommerce business from cringe-inducing MS Paint mockups to a $100,000 side-hustle. It really resonated with the folks at /r/entrepreneur, garnering 819 upvotes and 240 comments. This week, I want to take it a step further. I’m going to talk about how we plan to grow from $100,000 to … Continue reading From $100k to $1m – The Marketing Frameworks And Tools We’re Using To Grow Our Ecommerce Business

Pinterest Users Love To Shop! – Pinterest for Ecommerce Retailers

If you’re in the ecommerce business and you don’t have a well-stocked, lively Pinterest page, you’re literally losing sales. Kevin Roose argues in this post on NY Mag that Pinterest is a bigger deal than we imagine for the commercial world. This is because Pinterest is designed to encourage spending in an user base already eager … Continue reading Pinterest Users Love To Shop! – Pinterest for Ecommerce Retailers

Five Surprising Signs That Your Online Business Will Succeed

When you’re trying to figure out if new online business will succeed, what are the indicators you should be looking at? Some of them are obvious – founders with experience, with a strong background in the market that they’re entering, and so on. But what about some less obvious indicators? 1. When it seems a little … Continue reading Five Surprising Signs That Your Online Business Will Succeed

6 Actionable Tactics to Grow Your Ecommerce Sales

You might have your own eCommerce website, where you sell quality products and even run paid campaigns on it thinking you’re doing all you can to be a success. But is it enough? The hardest part of the job is to get visitors to the website, and then to convert them into customers. Even with … Continue reading 6 Actionable Tactics to Grow Your Ecommerce Sales

How Mercedes Established Itself As A Global Luxury Car Brand

The 2014 Chief Marketing Officer Council Report suggested that social media and WOM had a rising impact of purchasing cars – up to 38% of consumers were to consult these communication channels before buying a car. Mercedes Benz is no exception to this trend, and here’s how they successfully employed the WOM model to continue … Continue reading How Mercedes Established Itself As A Global Luxury Car Brand

3 Ways 110-Year-Old Ford Continues to Engage Digitally

Ford is the world’s 5th largest automobile manufacturer, and has 110 years of history behind it. It is evident that the brand has adapted to the changing rules of marketing, and has successfully maintained its competitive edge. Let us find out how Ford engages digitally to stay on top of its game. 1. Influencers as Brand … Continue reading 3 Ways 110-Year-Old Ford Continues to Engage Digitally

3 Easy Ways To Spice Up Your Referral Program This Christmas

Christmas is around the corner, and you’re probably busy preparing for it. Holidays aren’t just good for boosting sales at your store. They’re also a great time for your referral program. More sales = more advocates = more people referring your store to their friends. Tweaking your referral program might sound like a lot of … Continue reading 3 Easy Ways To Spice Up Your Referral Program This Christmas

To Turbocharge Your Referral Program, Bake In Your Value Proposition

How do you improve your referral program performance? The most important thing you need to do, even before you start setting up your referral program, is understand the central value proposition of your brand. Why do your customers buy from you? Kurt Elster from Ethercycle pointed this out – even successful business owners don’t always know the answer … Continue reading To Turbocharge Your Referral Program, Bake In Your Value Proposition

Nike’s Brilliant Marketing Strategy – Why You Should Be (Just) Doing it Too

It’s safe to say Nike’s at the top of its game right now. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance? Sure, … Continue reading Nike’s Brilliant Marketing Strategy – Why You Should Be (Just) Doing it Too

Reebok Marketing Strategy – How Reebok Relaunched And Became Cool Again

Reebok can trace their history to the 1800s, when their founders first had the idea of producing a spiked running shoe. Since then, the company’s fortunes have been mixed, becoming a powerhouse sneaker brand in the 80’s before fading from consumer consciousness the decade after. In the past few years, Reebok has re-positioned itself in the … Continue reading Reebok Marketing Strategy – How Reebok Relaunched And Became Cool Again

6 Stats That Prove Multi-Channel Ecommerce Is Critical for SMB Sellers

As our attention turns to business strategies for 2018, the data is piling up, and it’s becoming increasingly clear that a website just isn’t enough for a thriving ecommerce company. In a time when brands are adding more and more channels to their portfolios of online presences – social media channels, bots, apps, marketplaces and … Continue reading 6 Stats That Prove Multi-Channel Ecommerce Is Critical for SMB Sellers

SEO for Ecommerce

In the older days, we used to write blogposts about SEO on the ReferralCandy blog. Here’s what the posts were about. For Beginners: Understanding Search Engine Optimization (SEO) for beginners. SEO is about “pleasing” search engines so that they rank your page higher on their lists. (That means more views, more hits, and ultimately more sales.) … Continue reading SEO for Ecommerce

How Huawei Climbed Up to Become the No. 3 Smartphone Globally

Five years ago, you might not have heard Huawei. Fast forward to today, the company is considered a giant in the mobile industry. The brand is globally recognized as the world’s no. 3 smartphone maker, behind Apple and Samsung. In fact, it sold 139 million phones last year and it generated a profit of $5.3 … Continue reading How Huawei Climbed Up to Become the No. 3 Smartphone Globally

6 Marketing Strategies to Help eCommerce Businesses Reach Gen Z

Marketing to Generation Z will soon become an increasing concern. Defined as the generation of consumers after millennials, ‘Gen Z’ consumers — born from the mid-1990s onwards — are entering their early twenties and late teens, making them an emergent demographic in terms of spending power and with the highest growth potential. In this guestpost, … Continue reading 6 Marketing Strategies to Help eCommerce Businesses Reach Gen Z

4 Hilarious Ecommerce Stores Obama Might Set Up After His Vacation

So, it’s the end of an era. After 8 memorable years, the 44th President of the United States, Barack Obama, is finally taking a break. (He’s currently enjoying a well-deserved vacation over at Richard Branson’s Necker Island.) What will he do afterwards? Some wondered if he might someday become a Supreme Court justice. There’s been some buzz … Continue reading 4 Hilarious Ecommerce Stores Obama Might Set Up After His Vacation

4 Reasons Why Louis Vuitton Is So Successful

In the world of luxury bags, Louis Vuitton is the Mercedes – classy, esteemed and instantly recognizable. There are dozens of other luxury labels, but Louis Vuitton is a league of its own. What makes it so successful? 1. Treading a fine balance between tradition and innovation Image: WikipediaStarted in 1854, today Louis Vuitton is a $30 … Continue reading 4 Reasons Why Louis Vuitton Is So Successful

How Pixelpop’s Popups Can Boost Your Referral Program

Do you like popups on the Web? If you’re like most people, the answer is a loud “No.” Yet, marketing research has demonstrated that popups are effective at generating leads and other business results. How do you solve this dilemma? You want to use popups because they work, but you also want to keep your … Continue reading How Pixelpop’s Popups Can Boost Your Referral Program

What Is Fake News? 10 Sobering Facts To Help You Navigate The New Media Landscape

You can’t get on social media these days without hearing about the fake news. But what do you really need to know about it? How big a concern is it? Let’s get right to it. Here are 10 true facts about fake news: 1. Fake news is recent: The term ‘fake news’ only really took off … Continue reading What Is Fake News? 10 Sobering Facts To Help You Navigate The New Media Landscape

How Zara Makes Billions In Sales With Minimal Ad Spend

Retail is a cutthroat industry, with competitors constantly amping up their ad spend while slashing prices in an effort to attract customers. And yet Zara, with more than 6,500 stores and a growing presence online has managed to thrive without going this traditional route. How does Zara maintain such financial success and popularity without spending big … Continue reading How Zara Makes Billions In Sales With Minimal Ad Spend

12 Quotes on Entrepreneur Burnout And Depression, From Those Who’ve Walked The Path

In the early 2010s, a clinical professor and entrepreneur by the name of Dr. Michael Freeman surveyed 242 entrepreneurs about their mental health. Of the 242 entrepreneurs he surveyed, 49% reported having a mental-health condition. Depression was the highest-reported reported condition, being present in 30% of all entrepreneurs. ADHD (29%) and anxiety problems (27%) followed close … Continue reading 12 Quotes on Entrepreneur Burnout And Depression, From Those Who’ve Walked The Path

Social Commerce – What’s Coming, And 3 Things Retailers Can Do About It

  What is social commerce, exactly? Google Image Search yields the darnedest things.Wikipedia has an answer that’ll put you to sleep: Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. Yawn! It’s funny … Continue reading Social Commerce – What’s Coming, And 3 Things Retailers Can Do About It

How Starbucks Became The Most Popular Coffeehouse In The World

As of 2017, Starbucks has opened more than 24,300 outlets across the globe. As such, the Seattle-based coffeehouse chain is arguably the most prominent of its kind. Yet, within the context of coffee connoisseurship, or for that matter, mass beverage consumption, Starbucks has received its fair share of criticism. Coffee enthusiasts, from renowned chef Wolfgang … Continue reading How Starbucks Became The Most Popular Coffeehouse In The World

Ecommerce Business Ideas – 4 Ways To Stand Out In An Overcrowded Market

So you’re thinking of starting an ecommerce business, or looking for new ideas for your existing one. You know that it’s a growing industry – more people are coming online every day, more people are getting comfortable with the idea of buying things online, and it’s easier than ever to both buy and sell things … Continue reading Ecommerce Business Ideas – 4 Ways To Stand Out In An Overcrowded Market

Preparing for Black Friday/Cyber Monday for Your eCommerce Store – 10 Key Steps

Online stores should get ready and prepare for Black Friday, Cyber Monday (collectively abbreviated BFCM), and all the shopping holidays beyond. Seasonal sales are great for eCommerce merchants. Here are ten tips for how to prepare your store for Black Friday, divided into two sections — getting your store ready, and reaching out to customers. How … Continue reading Preparing for Black Friday/Cyber Monday for Your eCommerce Store – 10 Key Steps

5 Steps To Make Your Ecommerce Shop Stand Out From The Competition

Online shopping has made many people’s lives much easier. Not only can you order things to your door, but you have a world of products at your fingertips. We’re no longer limited to the selection of products available at our nearest stores. As amazing as it is to have all of these options, it makes … Continue reading 5 Steps To Make Your Ecommerce Shop Stand Out From The Competition

Ecommerce Platforms: 20 Detailed Reviews To Help You Choose The Right Platform

It’s your first foray into entrepreneurship, and you want it to go well. You don’t want to make the hasty decision of choosing a platform — and then regretting the decision altogether. But the problem is… there are so many platforms to choose from! Should you choose the incumbent, the largest of them all? Or should you … Continue reading Ecommerce Platforms: 20 Detailed Reviews To Help You Choose The Right Platform

Is Dropshipping the Future for Online Sellers Like You?

These days, setting up an ecommerce site can be a simple process; but if you truly want to make a real living from it, you have to know what you’re doing. The good news is there are more hungry digital consumers out there over day who are just waiting to get their hands on what … Continue reading Is Dropshipping the Future for Online Sellers Like You?

How We Handle Referral Abuse, Misuse and Fraud

Referral programs are one of the best ways to amplify word-of-mouth referrals to your online store. If you’re getting good reviews and positive word-of-mouth, a referral program can take that to the next level. One of the concerns that people have with referral programs is abuse and fraud. Recently, for example, Tesla Motors discovered that people were buying keyword-based … Continue reading How We Handle Referral Abuse, Misuse and Fraud

How Yelp Became The Superstar Of Review Sites

In the old days, before you purchase something, one would have to rely on the words of your own friends or family and probably your own instincts. And then, reviews were invented, but that was limited to things like movies, video games and food, all of which were left to the professionals which spoke for … Continue reading How Yelp Became The Superstar Of Review Sites

3 Ways Small Businesses Can Fight with Amazon in Ecommerce

Any conversation about eCommerce eventually mentions Amazon – and sometimes the only way out is in. Matt Dho from Gravity Payment explains how small businesses can fight Amazon.  Amazon – the bloated retail goliath of the modern era; hell-bent to destroy all that the small business owner holds dear. This is especially true when that … Continue reading 3 Ways Small Businesses Can Fight with Amazon in Ecommerce

How Small Businesses Can Benefit From Twitter Marketing

Twitter marketing has grown from a trend to an essential component for businesses over the last few years. If you operate a small business and have yet to tap into the vast potential of the social networking site, you are lagging behind the competition. With 320 million monthly active users, Twitter marketing supports websites which … Continue reading How Small Businesses Can Benefit From Twitter Marketing

7 Of The Most Popular And Well-Designed WooCommerce Themes

Have you been looking for a new WooCommerce theme that’s right for your store? Here are some of our favorites: 1. Flatsome Flatsome has a lot of options, and a very sleek look. 2. Storefront Storefront is simple and clear. 3. Kallyas I particularly love how Kallyas has these templates that really fit customer personas closely. 4. … Continue reading 7 Of The Most Popular And Well-Designed WooCommerce Themes

How to Successfully Launch Your Franchise

Image: franchise.orgBuilding a successful business is no easy task.  It takes a lot of hard work, persistence, and knowledge. But, you have done it. You have a reliable business model that consistently brings in revenue.  Perhaps you have multiple brick-and-mortar locations run by the best employees in your industry.  You understand what it takes to … Continue reading How to Successfully Launch Your Franchise

11 Of The Best Ecommerce Sites Built With WooCommerce

What are the best and most beautiful stores using WooCommerce? We went looking – and here are some of our favorite. 1. Porter and York Porter and York sells meat. 2. Barefoot Buttons Barefoot Buttons sells guitar pedals. 3. Underwear Expert The Underwear Expert sells… underwear, of course. 4. The Good Batch Based in Brooklyn, … Continue reading 11 Of The Best Ecommerce Sites Built With WooCommerce

Why You Should Automate Happy Birthday Emails For Your Customers

  Email automation is the key to driving revenue and traffic to your store. It’s when an email is sent out on an action. It doesn’t require anyone to press send, as a piece of software will send it at the correct time to the correct person, based on the rules that have been set. … Continue reading Why You Should Automate Happy Birthday Emails For Your Customers

YouTube Marketing: How Brands Market their Online Stores

YouTube is becoming an incredibly popular way to earn money online. Unfortunately, if you are relying solely on adsense from your videos as an income, you may be sorely disappointed in the payout. The best way to earn money from your YouTube channel is to combine it with merchandise. More and more influencers are turning … Continue reading YouTube Marketing: How Brands Market their Online Stores

Increase User Retention on Your Online eCommerce Store

Customer retention is one of the most important factors that come into play whenever a new company seeks growth. Organically growing a business requires more customers, which leads to increased revenue which ultimately allows the company to hire more employees. These steps are almost always in order. Getting new customers is not as hard as … Continue reading Increase User Retention on Your Online eCommerce Store

#1 Referral Marketing Tip – Maximize Awareness Of Your Referral Program

So you’ve started or you’re thinking of starting a referral program for your online store. (NOTE: You can create your own referral program using ReferralCandy here. It’s free for the first 30-days!) What’s the most important thing that you need to know, to give your business the best odds of success? The single most important … Continue reading #1 Referral Marketing Tip – Maximize Awareness Of Your Referral Program

How 2 Ex-Facebook Employees Transformed A Simple Q&A Site Into A 80M Visitors-Per-Month Social Behemoth

Q&A sites are not a new idea. In fact, since the beginnings of the web, the Internet has been populated by tons of Q&A sites like Yahoo Answers and WikiAnswers. Not only that, in 2010 (before Quora was released publicly), tech giants Google acquired Aardvark, a social search service that connected users live with friends … Continue reading How 2 Ex-Facebook Employees Transformed A Simple Q&A Site Into A 80M Visitors-Per-Month Social Behemoth

How Tumblr Became One Of The Hottest Social Networks With Over 350 Million Users

Founded by David Karp back in 2007, Tumblr, a microblogging and social network site has grew to become a social networking powerhouse we know today. Whether you use it or not, you can’t deny its existence. As of June 1, 2017, Tumblr is reported to host over 349.3 million blogs, over 700 million visits per … Continue reading How Tumblr Became One Of The Hottest Social Networks With Over 350 Million Users

How Colgate Made $64.9 Billion By Promoting Perfect Smiles and Oral Health

Colgate is famous around the world. The brand is known for enabling individuals to have perfect smiles and exceptional teeth. In fact, Forbes notes that the brand is worth $64.9 billion! How did Colgate become the most famous product in the oral care industry? In part, through digital marketing strategies that focused on helping consumers … Continue reading How Colgate Made $64.9 Billion By Promoting Perfect Smiles and Oral Health

Tell Me Something That Matters: 7 Brand Stories to Inspire You and Win Customers

A brand narrative can potentially increase product value by over 20X. Significantobjects.com was a study done to quantify the impact of a story on a brand’s bottom line. Researchers bought thrift store items at $1.25 per piece. They then fabricated stories for each of them. Check out this monster toy: Story: “Long ago, Flakumas, a … Continue reading Tell Me Something That Matters: 7 Brand Stories to Inspire You and Win Customers

6 Steps to Create a Successful Influencer Marketing Program

In order to achieve your goals to promote your brand and products, using influencers is a step in the right direction. Influencers are busy people, with many requests pouring in from brands who wish to collaborate. Influencer marketing is getting increasingly popular among brands and marketers. A Blogmint survey found that 90% of marketers intend … Continue reading 6 Steps to Create a Successful Influencer Marketing Program

Infographic: Why Referral Marketing is Awesome [Updated 2018!]

While content marketing and social media marketing are discussed and debated regularly, referral marketing is often neglected. This is an infographic we put together to remedy that. Learn about what referral marketing is, how it works, why it’s so effective, and why we think you ought to seriously consider incorporating it into your own marketing … Continue reading Infographic: Why Referral Marketing is Awesome [Updated 2018!]

6 of The Best Customer Acquisition Tools to Grow Your Business

Acquiring new customers is the most important goal for online stores. Customer acquisition means bringing in new customers to your business. It starts with generating traffic and brand awareness and ends when you convert visitors into customers. A successful online store is built on customer acquisition and retention, with a focus on three important steps: … Continue reading 6 of The Best Customer Acquisition Tools to Grow Your Business

Why Seasonal Sales Are Great For E-Commerce

Nothing grabs the attention of a consumer like the announcement of a sale. Seasonal sales are a great way to entice customers with discounts which may only be available once a year, and these sales are known to generate high traffic on e-commerce platforms. Think of the last time you really wanted to own something … Continue reading Why Seasonal Sales Are Great For E-Commerce

5 Tests to Identify Influencers That Will Deliver Real Results for Your Business

A report co-released by Twitter and Annalect found that just under 50% of all buying decisions result from brand influencer recommendations. Brands are hopping in on the trend. In another study, 75% of them are leveraging influencers and earning $6.50 for every $1 spent! Influencers were trusted nearly as much as friends. Photo from Unsplash … Continue reading 5 Tests to Identify Influencers That Will Deliver Real Results for Your Business

4 Simple Ways to Build Backlinks to Your Shopify Store That Will Increase Traffic (and Sales)

Launching your Shopify store is just the very first step of running an ecommerce business. Once you push your page live, you need to actively seek out your customers. After all, how else will they know that your shop exists? The easiest way to do this without paying for ads is with search engine optimization (SEO). … Continue reading 4 Simple Ways to Build Backlinks to Your Shopify Store That Will Increase Traffic (and Sales)

How Frank Body Used Word-of-Mouth and $5,000 to Become a Multi-Million Dollar Skincare Brand

In 2013, a few customers approached Steve Rowley, the owner of a coffee shop in Australia, with a rather interesting request. They were looking for leftover coffee grounds which they wanted to use to exfoliate their skin. After telling his friends and trying it for themselves, they realized this was a great business opportunity. Eventually, … Continue reading How Frank Body Used Word-of-Mouth and $5,000 to Become a Multi-Million Dollar Skincare Brand

34 Of The Best Shopify Apps You Need To Increase Your Sales [Updated Nov 2018!]

You’re busy; you have a store to run, and you just want the best Shopify app to solve your problem. But the Shopify App Store is overwhelming. Hundreds of apps, each promising to help you with one aspect of your business, but you don’t know which one will bring you guaranteed results. How do you know which … Continue reading 34 Of The Best Shopify Apps You Need To Increase Your Sales [Updated Nov 2018!]