How M&Ms Stays Relevant And Markets To Millennials

M&Ms have been around and popular since the Forties, when the world was quite a different place. The brand has seen plenty of changes over more than half a century, but somehow still remains relevant and ever-present. Just how does M&Ms do it? One thing that sets M&Ms apart from other brands is its word-of-mouth marketing — people … Continue reading How M&Ms Stays Relevant And Markets To Millennials

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11 Ways To Improve Your Ecommerce Store’s Customer Experience

Every business owner loves happy customers. Happy customers spend more, they tell their friends about you, and they leave glowing reviews. They’re proof that you’re doing something right. So how do you do it better? In this blogpost, let’s systematically evaluate all of the touchpoints shaping your customer’s experience… … and the actions you can take … Continue reading 11 Ways To Improve Your Ecommerce Store’s Customer Experience

7 Ways To Save Time With Ecommerce Marketing

Mathematician and philosopher Alfred Whitehead famously said that… “Civilization advances by extending the number of important operations which we can perform without thinking about them.” If you think about it, the same is also true for marketing. While we can’t yet completely delegate our marketing efforts to an army of intelligent robots… … we can reduce the amount … Continue reading 7 Ways To Save Time With Ecommerce Marketing

Payments Referral Program Example: Xoom, by PayPal

We already know that PayPal had one of the most successful referral programs ever, and that it inspired both Dropbox and Tesla Motors‘ subsequent referral programs. So it’s no surprise that Xoom, a PayPal service, would have a referral program of its own too. Let’s check it out. The referral program call-to-action is very prominently … Continue reading Payments Referral Program Example: Xoom, by PayPal

How Soulcycle Became The Most Sought After Cardio Regime Via Word-of-Mouth

Since its founding in New York in 2006, Soulcycle has taken the world by storm, attracting novel fitness enthusiasts around the world through word-of-mouth. As of 2015, they had 37 studios all over America and over 440,000 active cyclers – and the number keeps growing. Forbes estimates that they earn over $87.6 Million in just one … Continue reading How Soulcycle Became The Most Sought After Cardio Regime Via Word-of-Mouth

How CrossFit Became A Worldwide Craze Through Word-of-Mouth

Many people who have heard about CrossFit think of it as a form of exercise or sport, but it actually started out with a company of the same name. Founded in 2000 by Greg Glassman and Lauren Jenai, CrossFit has grown to become a worldwide sensation – from having 250 affiliate gyms in 2007 to over 9,000 in 2014. So how … Continue reading How CrossFit Became A Worldwide Craze Through Word-of-Mouth

52 Of The Best Jeff Bezos Quotes, Sorted By Category

Jeff Bezos built Amazon, the largest retailer on the internet and forever changed ecommerce. In his free time he plans to save the Earth through space travel.  There’s no denying it, Jeff Bezos is an absolute badass. The man drops some really inspirational lines too. Here are our favorite Jeff Bezos quotes to channel a little badassery into your work … Continue reading 52 Of The Best Jeff Bezos Quotes, Sorted By Category

How Victoria’s Secret Came To Dominate The Lingerie Market

Victoria’s Secret dominates 35% of the lingerie market.  Little girls dream of becoming Victoria’s Secret angels, and young women happily splurge on their Victoria’s Secret lingerie. How did Victoria’s Secret capture the hearts of so many women (and men) around the world? Here’s four ways Victoria’s Secret did it. 1. VS Angels – Brand ambassadors that … Continue reading How Victoria’s Secret Came To Dominate The Lingerie Market

How Kit Kat Became One Of The World’s Favorite Snacks

You probably remember removing that iconic red paper packaging as a kid, then unwrapping the silver foil beneath to unveil that mouthwatering chocolate-coated wafer. (Maybe you still do it now) Kit Kat is a global brand name that is stranger to none. Nestle reports that 650 bars of Kit Kat are consumed every second globally. … Continue reading How Kit Kat Became One Of The World’s Favorite Snacks

How Dettol Increased Sales by 86% Via Word-of-Mouth

When you think of advertisements, you generally think of cool brands. Like snazzy Apple ads. Quirky fashion labels. You get the idea. Reckitt Benckiser (the company behind Dettol, the cleaning agent) isn’t generally a top pick for a “cool” brand name. But with a single, powerful, campaign, Dettol managed to reach 46% of their target … Continue reading How Dettol Increased Sales by 86% Via Word-of-Mouth

10 Of The Best Netflix Shows That Every Millennial Entrepreneur Should Watch

Netflix is one of the coolest and fastest-growing software companies of our time (over 86 million subscribers at the time of writing), and it streams a treasure trove of great content – movies, documentaries, TV shows, you name it. Here are a list of some of the best Netflix shows for millennial entrepreneurs: 1. Jiro … Continue reading 10 Of The Best Netflix Shows That Every Millennial Entrepreneur Should Watch

PayPal’s $60m Referral Program: A Legendary Growth Hack

Few people know that Dropbox’s famously successful referral program was actually inspired by PayPal’s. This might seem counter-intuitive: Why isn’t the story of PayPal’s referral program more popular than Dropbox’s? The simple answer is that the Internet just wasn’t so big then. Social media wasn’t a thing yet. PayPal’s referrals happened almost entirely through email, … Continue reading PayPal’s $60m Referral Program: A Legendary Growth Hack

The 5 Types of Video Content Customers Love to Talk About

Your blog is raking in the numbers, and your Facebook posts are getting more likes than ever. However, your brand still isn’t getting the traction it needs to exponentially grow. Video content is the new game-changer when it comes to sharing information. Some of today’s most talked-about brands like GoPro, Dove, and Blendtec do so … Continue reading The 5 Types of Video Content Customers Love to Talk About

Level Up Your Referral Program Links with Twitter Cards: 9 Examples

When advocates of referral programs want to refer their friends, they usually pick one of 2 ways to do it: Copying and pasting the referral link for their friends through email or text Sharing on social media platforms such as Facebook, Twitter, etc.. By default, Twitter messages containing referral links will be indistinguishable from ordinary tweets: While it does … Continue reading Level Up Your Referral Program Links with Twitter Cards: 9 Examples

How Slack Grew From 500K to 1.7M Daily Active Users Within 8 Months

Originally designed as an internal project, the famous team communications tool we now know as Slack was never meant to see the light of day. Stewart Butterfield, one of the co-founders of Flickr, meant to create a games app called Glitch when he and his team felt the need to streamline their own communication process. … Continue reading How Slack Grew From 500K to 1.7M Daily Active Users Within 8 Months

How You Can Replicate Star Wars’ $7 Billion Marketing Success

It grossed $2 billion in cinemas and sold $5 billion of merchandise in a single year. That’s enough money to subscribe to Netflix for nearly 17 million years. We’re talking about Star Wars Episode VII – the greatest box office success of all time and an example of flawlessly executed marketing. To help you channel … Continue reading How You Can Replicate Star Wars’ $7 Billion Marketing Success

Lingerie Referral Program Example: Leonisa

Lingerie Referral Program Example: Leonisa Melody M Leonisa sells beautifully crafted and technologically advanced shapewear and lingerie, as well as sportswear. With a 60 year legacy and more than 5,000 workers as part of the Leonisa company, Leonisa has grown into a huge brand that’s here to stay. The lingerie brand started in Colombia and expanded … Continue reading Lingerie Referral Program Example: Leonisa

Best Ecommerce Blogs – The Top 20 Blogs You Should Be Following

  1. A Better Lemonade Stand – Practical Ecommerce Advice ABLS is run by Richard Lazazzera. Richard used to do content for Shopify, and one of his best performing series was when he tried to build an ecommerce brand from scratch (Finch Goods Co), and documented the entire process. He reported his revenue and the outcome of … Continue reading Best Ecommerce Blogs – The Top 20 Blogs You Should Be Following

3 Types of Facebook Ads That Drive Ecommerce Sales

The “social proof” impact of Facebook ads acts like a word-of-mouth marketer’s dream. When someone views your ad on Facebook, it displays the faces of their friends who have previously interacted with the advertiser, automatically making the content more personal and trustworthy. But that’s just the tip of the iceberg. Facebook may be the most … Continue reading 3 Types of Facebook Ads That Drive Ecommerce Sales

How Coachella Marketed Itself To Become An $82.4m Hipster Imagerie

The Coachella Valley Music and Arts Festival (commonly referred to as Coachella or the Coachella Festival) is an annual music and arts festival held in the Colorado desert. Coachella is one of the largest, most famous, and most profitable music festivals in the United States today. But it wasn’t always this massive. It’s inaugural festival … Continue reading How Coachella Marketed Itself To Become An $82.4m Hipster Imagerie

4 Ways Charles & Keith Became an Internationally Renowned Fast Fashion Shoe Retailer

Charles & Keith is a fast fashion retailer that has achieved much international success. In 2011, luxury goods conglomerate Louis Vuitton Moet Hennessy (LVMH) acquired  20% of the brand, a signal of LVMH’s commitment to expanding the brand to an even wider global audience. How did Charles & Keith weather the economic downturns that shut … Continue reading 4 Ways Charles & Keith Became an Internationally Renowned Fast Fashion Shoe Retailer

How Dagne Dover Sold $40,000 Worth Of Handbags in 3 Months via Word-of-Mouth

Dagne Dover launched with a pre-order campaign in March 2013, and were sold out by November. They then took seven months off to raise funds for expansion and to grow their inventory. They ended up receiving $1.25 million in a seed round with investors such as David Bell (who has also invested in ecommerce sites Warby … Continue reading How Dagne Dover Sold $40,000 Worth Of Handbags in 3 Months via Word-of-Mouth

69 Of The Best Menswear Ecommerce Website Designs In Existence

One of our previous posts about ecommerce web designs is pretty popular, and so we thought we ought to publish more posts like it. Here are the best-designed menswear ecommerce sites we could find. 1. Barney’s New York 2. Blue Button Shop 3. Bodega 4. Bombfell 5. Bonobos Learn more about Bonobos’ marketing strategy. 6. Brooklyn … Continue reading 69 Of The Best Menswear Ecommerce Website Designs In Existence

4 Ways Taco Bell Became The Millennial’s Favorite Taco

Taco Bell is an American fast food company that serves up Tex Mex cuisine, with humble origins from the 1950s, in the town of Downey, California. In 2013, Taco Bell was named Ad Age’s Marketer of the Year, in recognition of the brand’s successful social media campaigns and targeted millennial marketing that continued to drive … Continue reading 4 Ways Taco Bell Became The Millennial’s Favorite Taco

When “Keep Walking” Was Shelved: How Johnnie Walker Overhauled Its Marketing Tactics

Selling whisky isn’t an easy job. Whisky-makers have only a specific set of products that appeals and is enjoyed by a limited clientele. Yet, Johnnie Walker maintains a robust presence in more than 180 markets globally. A big part of its international success is the company’s advertising campaigns. But, times are changing, and so must … Continue reading When “Keep Walking” Was Shelved: How Johnnie Walker Overhauled Its Marketing Tactics

How Victoria’s Secret Came To Dominate The Lingerie Market

Victoria’s Secret dominates 35% of the lingerie market.  Little girls dream of becoming Victoria’s Secret angels, and young women happily splurge on their Victoria’s Secret lingerie. How did Victoria’s Secret capture the hearts of so many women (and men) around the world? Here’s four ways Victoria’s Secret did it. 1. VS Angels – Brand ambassadors that … Continue reading How Victoria’s Secret Came To Dominate The Lingerie Market

Diamonds for the Digital Age: How Tiffany & Co. Embraced Online Marketing

When we think of “tiffany blue”, we think of Tiffany & Co. and its quaint and elegant blue packages. This particular pastel shade of blue has developed a strong association with the prestigious American jewelry-maker. For its customers, “tiffany blue” has become synonymous with Tiffany & Co., a company famous for its refined jewellery and … Continue reading Diamonds for the Digital Age: How Tiffany & Co. Embraced Online Marketing

How SKII Became Asia’s Premier Beauty Brand Via Word-Of-Mouth Michelle Koh

The beauty industry is volatile, competitive, and mercilessly transient. It sees the quick births and sudden deaths of new brands and products regularly throughout the year. As beauty products can cost from a dollar to thousands, companies have to rely strongly on marketing to build and sustain their customer base. SKII, a beauty company, is … Continue reading How SKII Became Asia’s Premier Beauty Brand Via Word-Of-Mouth Michelle Koh

How to Increase Search Traffic to Your Ecommerce Site

Search traffic is the lifeline of any digital business when it comes to finding new leads, expanding into new markets, and growing your overall business. Ecommerce platforms can especially benefit from leveraging search engine optimization in order to enhance reach, improve engagement, and therefore improve the bottomline. SEO still matters With oft-changing search algorithms, there … Continue reading How to Increase Search Traffic to Your Ecommerce Site