- Copying and pasting the referral link for their friends through email or text
- Sharing on social media platforms such as Facebook, Twitter, etc..
By default, Twitter messages containing referral links will be indistinguishable from ordinary tweets:
While it does serve its purpose, it can definitely be improved to grab more attention and increase click chances!
Twitter’s twitter card feature allows you to add rich images or videos, a title and description that’ll be embedded within the tweet itself:
Twitter cards make the tweet a lot more polished, and enable you to put in a little bit more information about your brand/product.
To see how they look like in action, here are 9 twitter card examples that retailers have designed for their own referral campaigns: