How Fitbit Grew To Become the Best-selling Fitness Tracker in 5 Years

Fitbit went from almost going out of business 7 times to having sales of $745.3 million in 5 years. Initially, Eric Friedman and James Park released Fitbit, but it didn’t gain traction until they got more funding and fine-tuned their marketing approach a couple of years later. Today, Fitbit owns 77% market share, competing with big players … Continue reading How Fitbit Grew To Become the Best-selling Fitness Tracker in 5 Years

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A List of 16 Tantalizing Subscription Box Referral Program Examples

Let’s face it: not all of us enjoy shopping for clothes or make-up, no matter how much we want to look good. Hence, some companies have decided to provide subscription boxes: carefully curated items to suit our specific needs and preferences. Be it for fashion, cosmetics, or food, subscription boxes are a great way for us … Continue reading A List of 16 Tantalizing Subscription Box Referral Program Examples

Smartphone Accessories Referral Program Examples: Rhinoshield

Rhinoshield is a series of unbreakable smartphone accessories that protects your phone from hammers and 11ft drops. Created by Evolutive Labs, both the Rhinoshield screen protector and Rhinoshield Crash Guard are successful Kickstarters projects. The Rhinoshield screen protector will shield your phone from hammers, while the Crash Guard is so strong it can protect an egg when dropped. … Continue reading Smartphone Accessories Referral Program Examples: Rhinoshield

Shaver Referral Program Examples: Bevel

Bevel is a shaving and grooming solution designed for men with coarse, curly hair. Bevel was founded by Tristan Walker, an early employee of Twitter who was frustrated with the quality of his shaves. Today, Bevel has grown substantially, with over 11,000 followers on Instagram. Let’s check out their referral program: _____ 1. Bevel allows advocates … Continue reading Shaver Referral Program Examples: Bevel

Examples of Referral Programs In Vaping and E-cigarettes: VaporDNA

Vaping. E-cigarettes. It’s a relatively new industry– the modern e-cigarette was patented in 2003, and it’s gotten particular popular over the past 3-5 years or so. There’s even tentative evidence that it can be useful as a smoking cessation aid, and thousands of ex-smokers swear by it. But it’s still somewhat controversial, and like with nootropics (see: Powder … Continue reading Examples of Referral Programs In Vaping and E-cigarettes: VaporDNA

Sports Apparel Referral Program Examples: Tribesports

Tribesports is a sports apparel brand that cuts out the middleman and sells directly to you and I. Founded in 2011, Tribesports aims to bring the best possible value for their community and customers. By cutting out the middleman, selling entirely online and doing away with paid endorsements, Tribesports is able to sell products 40% … Continue reading Sports Apparel Referral Program Examples: Tribesports

8 Examples Of Creating Unexpected Utility In Marketing

To earn word-of-mouth, you need to make a Wow product. Literally a product that makes people go “Wow.” Something truly remarkable. Something really worth talking about. When we deconstruct everything that’s Wow’d people, we notice two things: Unexpected Utility (led by Innovation), and a Meaningful Story (led by Marketing). Today we’ll talk about Unexpected Utility. … Continue reading 8 Examples Of Creating Unexpected Utility In Marketing

Wine Referral Program Examples: Premier Estates Wine

Premier Estates Wine is a one stop shop for wine from all around the globe. The folks at Premier Estates Wine research and stock great wines for all over the world, so their customers don’t have to. Their wines fall under two main tiers: Collection, a wide range of Italian varieties, and Discovery, a premium … Continue reading Wine Referral Program Examples: Premier Estates Wine

Health Supplements Referral Program Examples: Brode Electrolyte Vitamins

Brode Electrolyte Vitamins has taken electrolytes commonly found in sports drinks and found a way to package them into a convenient vitamin supplement. Marc Brodeur, founder of Brode Electrolytes Vitamins has always been an avid baseball player. During his games, he’d hydrate himself with different kinds of snacks and drinks. However, he grew sick of … Continue reading Health Supplements Referral Program Examples: Brode Electrolyte Vitamins

How LinkedIn Leveraged Word-of-Mouth to Reach 5.5m Monthly Signups

The LinkedIn effect reminds us that making good connections is crucial for us to be successful in our careers. Northeastern University in Massachusetts published the paper You Are Who You Know: Inferring User Profiles In Online Social Networks in 2010 and it was noted that: “Online social networks are now a popular way for users to … Continue reading How LinkedIn Leveraged Word-of-Mouth to Reach 5.5m Monthly Signups

Every Commencement Speech You’ll Ever Read – 45 Of The Best Speeches Compressed Into One


Commencement speeches are an academic tradition nearly as old as academia itself. Men and women who have made their mark on the world impart their advice to a class of bright-eyed graduating students. Speakers span a diverse range of backgrounds and professions. From politicians like Winston Churchill to the venerable Mother Theresa and celebrities like … Continue reading Every Commencement Speech You’ll Ever Read – 45 Of The Best Speeches Compressed Into One


How Zumba Spread to 180+ Countries Through Word-of-Mouth

With moves that look more at place in a club than the gym, Zumba has taken the world by storm. The official Zumba site states that Zumba has spread to 180 countries, 15 million people and over 200,000 locations! The idea of Zumba came about in the mid 1990s, where the creator of Zumba, Beto … Continue reading How Zumba Spread to 180+ Countries Through Word-of-Mouth

How Melt Cosmetics Gained Cult Status (1.6m Instagram Followers!) Through Word-of-Mouth

If you know your makeup, chances are you’ve heard about Melt Cosmetics. Launched in 2013, this company founded by two women has carved itself a niche in the highly competitive and flaky world of makeup. It boasts high quality, ‘ultra-matte’ lipsticks in wacky colours (think alien blue and forest green), and—with 1,600,000 (!) followers on … Continue reading How Melt Cosmetics Gained Cult Status (1.6m Instagram Followers!) Through Word-of-Mouth

4 Tactics Lululemon Uses to Leverage Word-of-Mouth For Their Brand

Founded in 1998, Lululemon is a yoga and sports apparel company from Canada. Although its first store was opened in 2000, the company sold $350 million worth of products in their 113 retail stores 8 years later. In 2012, Lululemon was reported to have the third most productive retail stores in the US, only behind Apple and Tiffany & … Continue reading 4 Tactics Lululemon Uses to Leverage Word-of-Mouth For Their Brand

5 Ways Fashion Retailer Everlane Earned Insane Word-of-Mouth

Some of us are very conscientious when we look at where our food comes from. We check to see if the fruits have pesticides, are the eggs free-range, and whether that orange juice is pasteurized. But most of us have no idea about how our clothes, bags or shoes are made. Everlane, an apparel company started … Continue reading 5 Ways Fashion Retailer Everlane Earned Insane Word-of-Mouth

How Snapchat Grew Into A $10b+ Social Media Behemoth Through Word-of-Mouth

Snapchat took a simple, contrarian premise and grew into a social media giant with over 100,000,000 daily active users. Initially called Picaboo, it was founded by Evan Spiegel, Bobby Murphy and Reggie Brown, who were Stanford students at the time. Why was it created? Spiegel explained that it was to counter the expectation that social media is … Continue reading How Snapchat Grew Into A $10b+ Social Media Behemoth Through Word-of-Mouth

How WhatsApp Acquired 900m Users To Literally BECOME A Word-of-Mouth Giant

Instead of just having a list of contacts, what if there were statuses next to the names? This is what led ex-Yahoo employee Jan Koum to the inception of WhatsApp in 2009. Without any second thoughts, he named the app after the ultimate conversation starter “what’s up?”, and it made total sense. But the question … Continue reading How WhatsApp Acquired 900m Users To Literally BECOME A Word-of-Mouth Giant

How Dove Empowered Real Women And Achieved Success in 80+ Countries

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy … Continue reading How Dove Empowered Real Women And Achieved Success in 80+ Countries

The Greatest Memes Of The Decade [Infographic]

Over the past decade, the Internet has blossomed from an undiscovered frontier into a golden civilization that will define our age. It’s a civilization whose culture is decided by its citizens. These citizens have chosen to carve a culture of cats, large bums and unlikely action movie stars. Memes are the backbone of internet culture. … Continue reading The Greatest Memes Of The Decade [Infographic]

A List of 11 Snazzy Referral Program Examples in Fashion Ecommerce

What these 7 stories had in common was that they created a product they truly cared about, and went great lengths to spread word-of-mouth. To add to that list, here are 10 fashion ecommerce brands that are using referral programs to gain more customers and increase sales: 1. Okabashi – 100%-recyclable footwear with foot support.   ReferralCandy … Continue reading A List of 11 Snazzy Referral Program Examples in Fashion Ecommerce

4 Ways Chanel Uses Word-of-Mouth To Maintain Its Position As $19B Fashion Powerhouse

Chanel is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods and fashion accessories, and has been ranked the 7th most valuable luxury brand by the Millward Brown ranking published in 2014. The label focuses on women’s fashion (except for a few men’s fragrances) and sticks to the promotion of … Continue reading 4 Ways Chanel Uses Word-of-Mouth To Maintain Its Position As $19B Fashion Powerhouse

4 Ways The North Face Dominates Outdoor Sports Apparel

What comes to your mind when you’re preparing for your first epic outdoor adventure? You first need to get yourself some quality gear– and there’s no better place to look than The North Face. With over 4,200,000 Facebook Likes and 1,000,000 followers on Instagram to date, it’s no surprise that The North Face is on the mind … Continue reading 4 Ways The North Face Dominates Outdoor Sports Apparel

Level Up Your Referral Program Links with Twitter Cards: 9 Examples

When advocates of referral programs want to refer their friends, they usually pick one of 2 ways to do it: Copying and pasting the referral link for their friends through email or text Sharing on social media platforms such as Facebook, Twitter, etc.. By default, Twitter messages containing referral links will be indistinguishable from ordinary tweets: While it does … Continue reading Level Up Your Referral Program Links with Twitter Cards: 9 Examples

The $20M Graffiti Artist: 5 Things That Businesses Can Learn From Banksy About Earning Word-of-Mouth

Banksy is the most famous name in street art. More specifically, he’s an English-based street artist, political activist and film director who is known for art that combines dark humor with graffiti and epigrams executed in a distinctive stencilling technique, seen in cities throughout the world. Notoriously subversive, Banksy’s work developed from the Bristol underground scene, … Continue reading The $20M Graffiti Artist: 5 Things That Businesses Can Learn From Banksy About Earning Word-of-Mouth

B2B Referral Program Examples: Google Apps

It’s always interesting to witness when an established company (Amazon, for example) decides to set up a referral program. Today, let’s look at one of Google’s. Here’s the pitch, explaining what you need to do and what’s in it for you: There are three simple panels describing the actions you need to take: Here’s the … Continue reading B2B Referral Program Examples: Google Apps

3 Tactics To Boost Your Profit Margin Through Customer Retention

Profit margins refer to the percentage of revenue left behind after reducing costs, depreciation, taxes, and interest. Healthy profit margins are the heart of your business. Your business must be profitable enough for you to cover costs, reinvest, and carry on operations while satisfying your customers and employees, as well as various stakeholders. We have … Continue reading 3 Tactics To Boost Your Profit Margin Through Customer Retention