When advocates of referral programs want to refer their friends, they usually pick one of 2 ways to do it:
- Copying and pasting the referral link for their friends through email or text
- Sharing on social media platforms such as Facebook, Twitter, etc..
By default, Twitter messages containing referral links will be indistinguishable from ordinary tweets:
While it does serve its purpose, it can definitely be improved to grab more attention and increase click chances!
Twitter’s twitter card feature allows you to add rich images or videos, a title and description that’ll be embedded within the tweet itself:
Twitter cards make the tweet a lot more polished, and enable you to put in a little bit more information about your brand/product.
To see how they look like in action, here are 9 twitter card examples that retailers have designed for their own referral campaigns:
1. Little Black Diamond – Funky, colourful womens wear for festivals and swimming
2. Quad Lock – iPhone mounting systems for cycling, running and driving
3. Angelus Direct – Care kits and accessories for restoring sneakers and leather products
4. Topbox – Personalized monthly subscription-based beauty samples
5. Cocowhite – 100% natural oil-pulling products for cleaning and whitening teeth
6. 3D Hubs – Online platform to connect with local 3D printers
7. Oppermann London – Minimalist leather goods handcrafted in Italy
8. Boxtera – Monthly subscription-based snacks for healthy eating