Giving Before You Get: 10 Examples of Reciprocity in Marketing

I have always been a fan of the 6 principles of influence by Robert Cialdini, and was inspired to put together this example-driven post after reading this article by Dean Rieck. (Also, check out this cool post by Commerce Sciences about Exploiting the power of reciprocity.) Here’s a thought you might have had when told to … Continue reading Giving Before You Get: 10 Examples of Reciprocity in Marketing

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Customer Seduction: How to make customers LOVE your brand [Infographic]

There are many brands you like, but how many brands could you claim to love? And as a brand owner, how can you make your customers love your brand? You seduce them. Here’s how. This infographic is based on an article that seduced us – Researchers Explain How Brands Make You Fall In Love written by Jennifer Miller for Fast Company. Customer Seduction: How … Continue reading Customer Seduction: How to make customers LOVE your brand [Infographic]

Getting Clear About Your Customer’s Purchasing Invovement

In our previous post about the 5-stage consumer journey, we highlighted your customer’s various decision-making processes and behaviors. This time we’ll dive into the details, starting with the problem recognition stage, where customers first decide what problems they have, and how to go about seeking solutions. As a retailer, do you know what your customers’ … Continue reading Getting Clear About Your Customer’s Purchasing Invovement

How BuzzFeed Became So Popular

BuzzFeed has a top 40 Alexa ranking in the USA, and is literally one of the more shared websites in the world. You’re bored, and you’ve spent hours on an essay that doesn’t seem to be finishing anytime soon. You want to take a break and procrastinate a little. So you head to Facebook, and … Continue reading How BuzzFeed Became So Popular

How The Undress Raised Over $615,000 on Kickstarter Through Word-of-Mouth

The Undress raised over $615,000 from 7,200+ backers on Kickstarter – a near-perfect example of a product driven by word-of-mouth. It’s a simple idea that solves a real, concrete problem that real people have: Changing clothes in public. The idea is well-executed, beyond ordinary expectations. The dress is actually stylish, and has all sorts of … Continue reading How The Undress Raised Over $615,000 on Kickstarter Through Word-of-Mouth

Facebook’s Early Days: What The News Said

Facebook is one of the biggest stories of our time. But did we know it when it was happening? Facebook began in a student’s dorm room, and today it’s used by over ONE BILLION PEOPLE. It started with the tiniest of whispers, and is now practically a global force majeure.  I wanted to know- how did … Continue reading Facebook’s Early Days: What The News Said

This Is What Your Customers are Thinking When They Don’t Complete Checkout

Here’s a disheartening fact about online shopping carts: You can expect 2 in 3 shopping carts to be abandoned. (source) This is a harsh reality check for anyone running an ecommerce store. You worked so hard just to get the customer to your site. You worked even harder to move them through your online store … Continue reading This Is What Your Customers are Thinking When They Don’t Complete Checkout

Learn How These Ecommerce Experts Dominated Their Niche, Grew Sales 12X and Get People To Buy Boring Products

If you’re running an online store, the sheer amount of ecommerce marketing material out there can be overwhelming. You’re always on the hunt for that next big insight that will move the sales needle, but it’s hard to know where to start. While browsing forums, reading blog articles and taking courses are extremely valuable, there’s … Continue reading Learn How These Ecommerce Experts Dominated Their Niche, Grew Sales 12X and Get People To Buy Boring Products

11 Old Examples Of Successful Marketing From The Past

Brands were already marketing before it was cool. Marketing became a science in the early 1900s, and since then we’ve invented a dizzying spectrum of marketing techniques – advertising, outbound, inbound, SEO, content, viral, affiliate, word-of-mouth, referral – and admittedly we’re obsessed with getting marketing right. But before we started buzzing about marketing in a methodical … Continue reading 11 Old Examples Of Successful Marketing From The Past

8 Ecommerce Businesses That Achieved Success Through Crowdfunding

Crowdfunding is a groundbreaking customer acquisition tool for startups. 1. It allows innovators to validate an idea without first building it. Crowdfunding platforms are the most direct way to do that – you pitch your idea to the very people who might buy it. And so you get many more points of view, from the people … Continue reading 8 Ecommerce Businesses That Achieved Success Through Crowdfunding

The Future Of Ecommerce – Interview with Joost, founder of Yoast

Our featured guest this week probably doesn’t need any introduction: Joost de Valk from Yoast! Yoast is one of the biggest players in SEO optimisation and WordPress plugins. Joost de Valk is the founder and owner of Yoast, and spends his time as a SEO consultant, blogger, and developer of awesome SEO plugins and tools. Let’s see … Continue reading The Future Of Ecommerce – Interview with Joost, founder of Yoast

How TOMS Shoes Built A Multi-Million-Dollar Movement (And Gave Away Millions Of Shoes)

TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million pairs of shoes to charity. In a Huffington Post article, Maryellen Tribby described how her 13-year-old daughter persuaded her to buy 3 pairs of TOMS shoes: “I know it’s a lot of money, … Continue reading How TOMS Shoes Built A Multi-Million-Dollar Movement (And Gave Away Millions Of Shoes)

How To Acquire Customers At Scale, In 3 Steps [Infographic]

We were scouting around for interesting blogposts about customer acquisition when we found a piece by Andrew Chen titled ‘There’s only a few ways to scale user growth, and here’s the list’. We enjoyed it thoroughly, so we decided to take a few of the most common scalable strategies he described and put them in … Continue reading How To Acquire Customers At Scale, In 3 Steps [Infographic]

Marketing Insights From 7 Social Movements

If you’re interested in the elusive “viral”, take a leaf from some of the US’ recent social movements. These are the campaigns that have gained massive traction and inspired global participation. Some of them, like #IAmTrayvon have even become points of comparison for descendent movements. Here, we highlight a few social movements with remarkable success and … Continue reading Marketing Insights From 7 Social Movements

5 Tips To Maximize Customer Acquisition Via Growth Hacking [Infographic]

We love witnessing and participating in GrowthHackers.com, so when we found an article on Forbes by Neal Taparia about Growth Hacking lessons from Sean Ellis, we simply had to give it our infographic treatment. We sourced out some relevant statistics, examples and quotes that we thought were relevant. Enjoy! 5 steps to growth-hacking customer acquisition: Embed this … Continue reading 5 Tips To Maximize Customer Acquisition Via Growth Hacking [Infographic]

How To Do Blogger Outreach: 6 Case Studies Of Successful Brands

Blogging communities = untapped customer acquisition potential. Consider the following: Blogs are ubiquitous: According to Nielsen Media, there are over 181 million blogs on the Internet with 6.7 million people publishing content on blog sites. Consumers trust blogs over advertising: BlogHer found that 81% of U.S. online consumers trust information and advice from blogs. Blogs influence customer decisions: 61% … Continue reading How To Do Blogger Outreach: 6 Case Studies Of Successful Brands

21 Great Interviews From 10 Successful Ecommerce Founders

If you’re going to get involved with ecommerce (or you already are!), one of the best things you can do for yourself is to learn from the experiences of those who have already walked the path ahead of you. In particular, I’m talking about the people who have built the best ecommerce companies in the … Continue reading 21 Great Interviews From 10 Successful Ecommerce Founders

12 Ecommerce Legends And Their Unusual Career Paths [Infographic]

When we were putting together “10 Successful Ecommerce Founders, 21 Great Interviews, A Whole Lotta Wisdom”, we found ourselves trawling through many, many interviews. As we searched for gems of insight, we found ourselves being repeatedly amused by the stories of founders BEFORE they built their now-famous companies. We thought we’d put that information together … Continue reading 12 Ecommerce Legends And Their Unusual Career Paths [Infographic]

How Spotify Built A $5B Business With >75M Music Lovers

The future of media is in streaming. Such goes the bold claim that predicts the eventual demise of movies and music we buy and own. And one of the companies responsible for this paradigm shift is Spotify. Spotify is a streaming music service originally developed in 2006 in Sweden and launching in 2008. It is … Continue reading How Spotify Built A $5B Business With >75M Music Lovers