As the blog grows, it makes sense for us to revisit what i’ve already written to see how it all fits together. Here we go.
- Why Referral Marketing is Awesome
- 83% of satisfied customers say they’re willing to refer your products to friends, but only 29% actually do so. Referral marketing helps you nudge the rest along.
- Referral Program Examples: An Epic List Of 47 Referral Programs
- Referral Marketing 101: What is a referral, exactly?
- What is a referral?
- What is a successful referral?
- What is referral marketing?
- What is a referral program?
- What’s the difference between online and offline referral programs?
- Why aren’t referral programs more common in ecommerce?
- Why use 3rd party solutions?
- When is referral marketing not for you?
- You don’t have satisfied customers yet.
- Your satisfied customers don’t have friends who share their need for your product.
- Referral vs. Affiliate Marketing: What’s the difference?
- It boils down to the nature of the relationship between the advocate and the prospective customer.
- Referral Marketing Do’s and Don’ts – Getting The Most Out Of Your Referral Programs
- A. Establish a great value proposition before starting a referral program
- B. Get your referral program’s messaging right
- C. Ensure that your referral program is structurally sound
Fine-tuning your referral program
- 5 steps to optimize your referral campaigns and get more customers
- Write great referral emails
- Structure your rewards well
- Make it more visible
- Tweak constantly
- Don’t forget your fundamentals
- How To Send Great Emails Asking For Referrals
- Focus on the subject line
- Keep the email simple
- Make your call-to-action impossible to ignore
- Emphasize the motivation for purchase
- Highlight the benefit to Friend AND Advocate
- Include any additional conditions for the referral
- How To Setup Your Referral Program’s Incentives (With 12+ Eamples)
- How To Get Your Referral Messaging Right
- How To Get More Customer Referrals
- Referral Marketing Tips: The #1 Way To Get You More Referrals – get as many people as possible to know about your referral program.
- Referral Program Setup: Setting A Referral Review Period
- 6 Easy Steps To Improve Your Referral Program Performance with KPIs
- Referral Program Components: The 4 Types Of Referral Rewards
- A to Z: A Glossary Of Terms Used In Referral Marketing
- The Referral Marketing Checklist – Everything You’ll Need To Know When Setting Up A Referral Program
Examples to learn from:
- 6 Examples Of Beautiful Referral Email Design
- Level Up Your Referral Program Links with Twitter Cards: 9 Examples
- 10 Examples of Prominent Referral Call-to-Action
Studies About Referral Marketing
- Do referral programs bring you better customers? (Goethe German Banks Study)
- Referred customers have higher profit margins and lifetime value
- Referred customers were are likely to leave
- Who should you reward? (Pittsburgh Korean Telco Study)
- Weaker brands benefit most by focusing on rewarding the Referer (person making the referral)
- Stronger brands benefit most by focusing on rewarding both the Referer and the Referee (person being refered)
- Study: 39% of Customers Admit They’re Much Likelier to Make Referrals If Directly Incentivized
- Study: 88% of Senior B2B Marketers Surveyed Use Referral Marketing Software
Examples Of Famous Referral Programs
- What Airbnb’s Growth Team Has Learnt
- PayPal’s Referral Program: A Legendary Growth Hack
- How Referrals Built The $10B Dropbox Empire
- Lessons From Amazon Prime’s Referral Program
- Evernote’s referral program
- Uber’s referral program
- Google App’s referral program
Aggregated lists of referral programs:
- An Epic List of 47 Referral Programs
- 9 Hardware Referral Program Examples
- 10 Beauty Referral Program Examples
- 14 F&B Referral Program Examples
- 10 Fashion Referral Program Examples
- 11 Preorder Referral Program Examples
Hardware referral program examples:
Examples of referral programs for services:
- Online Travel Booking Referral Programs Journeyful
- Air Travel Referral Program Examples – AirPartner
- Investor Referral Programs – Seedrs, The Equity Crowdfunding Platform
- B2B Referral Program Examples: Booker, Business Management Software
- Enterprise Referral Program Examples: Carpathia, Cloud Hosting Provider
- Food Delivery Referral Program Examples: Dah Makan
Fashion referral program examples:
- Designer Fashion Referral Program Examples: Amuze
- Apparel Referral Program Examples: The Clymb
- Footwear Referral Program Examples: Greats
- Watch Referral Program Examples: DapperTime
Other interesting referral programs:
- Gaming Referral Program Examples: FantasyDraft’s Multi-Tiered Referral Program
- Stationery Referral Program Examples: Erin Condren
- Food Delivery Referral Program Examples: Munchery
- Renewable Energy Referral Program Examples: SUNworks
- Furniture Referral Program Examples: Made.com
- Employee Referral Program Examples: Hubspot
- Mattress Referral Progam Examples: Leesa
- Stock Video Referral Program Examples: Videoblocks
- Social Referral Programs: World of Warcraft
- Supplement Referral Program Examples: Powder City
- Fintech Referral Program Examples: MatchMove, eWallet
- Meal Deliver Referral Program Examples: 22 Days Nutrition
- Bedding Referral Program Examples: Brooklinen
- Travel Product Referral Program Examples: Trunkster
- Baby Product Referral Program Examples: DockATot
- Diet Supplements Referral Program Examples: So Shape
- Lighting Referral Program Examples: BlissLights
- Health Supplements Referral Program Examples: Brode Electrolyte Vitamins
- Diet Supplements Referral Program Examples: BikiniBOD
- Wine Referral Program Examples: Premier Estates Wine
- e-Cigarette Referral Program Examples: VaporDNA
- Shaver Referral Program Examples: Bevel
- Shaver Referral Program Examples: Dorco
- Educational Toys Referral Program Examples: GoldieBlox
- Referral Program Examples: Tesla Motors Gives $1,000 To Advocates AND Referred Friends