Ah-choo! A Visual Summary Of @j1berger’s Contagious

Excuse me! *wipes nose*. Jonah Berger’s Contagious is a book about why certain products and ideas are talked about more than others, why some stories and rumors are shared more widely and what makes online content goes viral. For your convenience, we’ve created an illustrated summary with illustrations and examples, enjoy! Ah – Choooo! Why do some ideas … Continue reading Ah-choo! A Visual Summary Of @j1berger’s Contagious

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5 Examples Of Innovative Products that are Changing Lives

What do bicycle locks, dress shirts, and prescription bottles have to do with each other? Answer: These are simple low-tech products that many of us use everyday. Answer 2: They are also products that have been ‘upgraded’ with the help of technology. This has helped to push them far beyond what was previously possible, and provide even … Continue reading 5 Examples Of Innovative Products that are Changing Lives

Andy Dunn’s Survival Tips For Ecommerce Retailers

Ecommerce retail is a jungle. Founding a company can really suck. And it sucks even more if you’re an ecommerce retailer. CEO of Bonobos Andy Dunn wrote last year that if you’re competing with Amazon in the low-cost selling of third-party brands, you will lose, and the best thing that will happen to you is an acquisition. … Continue reading Andy Dunn’s Survival Tips For Ecommerce Retailers

Why Startups Fail: 12 Founders, and Advice Moving Forward

Your startup will probably fail. 75% to 90% of all startups do. A large number of them fail because of terrible premises, and there are plenty of laughable examples. (see: shockingly terrible startup pitches. Also see Startup Guys by CollegeHumor’s Hardly Working). But most startups die 20 months after raising funding in the region of $1.3m, which means that … Continue reading Why Startups Fail: 12 Founders, and Advice Moving Forward

10 Examples of Environmentally Conscious Startups

Our world is in peril. With the reality of climate change looming before us, did you know that consumers are beginning to make more environmentally conscious decisions? Buying from an eco-friendly helps them feel better knowing that they are doing something for the environment, and also grants them some social currency. So how are businesses keeping … Continue reading 10 Examples of Environmentally Conscious Startups

OMG! 18 Examples of Unexpectedness in Marketing

In today’s post, we’ll be covering the principle of being Unexpected. But first, check out this video by TD Canada bank: Doing something that people don’t expect you to do grabs their attention, and makes you instantly memorable. Here are some brands that have gone against common expectations to be unforgettable: F&B 1. Holy Crap … Continue reading OMG! 18 Examples of Unexpectedness in Marketing

The 4 Fashion Ecommerce Models That Get The Most Traction [Infographic]

Online fashion retail is a huge part of the growing ecommerce pie. There are millions of consumers (and billions more on the way!), and there are thousands of businesses popping up to serve them. Which are the most successful of these businesses? What are the business models that have survived this epic trial-by-fire? Broadly, it … Continue reading The 4 Fashion Ecommerce Models That Get The Most Traction [Infographic]

A Brick to the Head: 15 Examples of Concreteness in Marketing

According to Made to Stick, Aesop’s fables are so sticky and memorable because they use concrete examples in their stories. “Concrete” in this sense is anything that can be described or detected by the human senses. The bitterness of sour grapes is akin to the bitterness we feel when we fail to get what we want. … Continue reading A Brick to the Head: 15 Examples of Concreteness in Marketing

Brand Loyalty is Overrated – Why Brands Succeed And Fail Despite It

We love talking about branding, and engineering continued interest in our brands. In this article, Tom Albrighton points out that all marketers are consumers, too, just like consumers today all exercise some form of self-branding. And if we draw our truths about “brand loyalty” from our experiences as consumers, we’d realize that we make our … Continue reading Brand Loyalty is Overrated – Why Brands Succeed And Fail Despite It

Augmented Reality: Good Times Ahead for Ecommerce

Technology is changing, and with it, retail + ecommerce. What does it mean when a woman posts selflies from a changing room and solicits her shopping decisions from her Facebook friends? Or when haptography is helping you get a feel of a cute dress on the etsy store, without actually touching it? It means that the … Continue reading Augmented Reality: Good Times Ahead for Ecommerce

How To Do Mobile Marketing For Ecommerce

Mobile devices are all the rage now. In fact, in 2013 alone over half a billion mobile devices and connections were added to the fray, with smartphones accounting for 74% of that growth. And get this – 79% of US consumers use their smartphone for browsing and shopping. Check out the rest of the report … Continue reading How To Do Mobile Marketing For Ecommerce

OKCupid threw Mozilla under the bus, and it’s great PR.

The story so far: 6 years ago, the inventor of Javascript, Brandan Eich made a $1000 donation in support of California’s anti-LGBT Prop 8 campaign. At the time, he was Mozilla’s CTO. There was quite a furore about this when it surfaced in 2012, and Eich responded. Eich recently became CEO of Mozilla. Yesterday, OkCupid declared that … Continue reading OKCupid threw Mozilla under the bus, and it’s great PR.

How do you build an online community? Interview with Mark Ballantyne of UK Business Labs

We spend quite a bit of time on ecommerce and online business forums, and one of our favourite hangouts is UK Business Labs, or UKB as we like to call it. It has over 5,700 members on the forums and over 20,000 followers on Twitter! I emailed Mark Ballantyne (a rather handsome gentleman) to ask … Continue reading How do you build an online community? Interview with Mark Ballantyne of UK Business Labs

How To Blog: Write Stuff That Matters + Reach Out To People Who Care

A 22-year old named Dan Shipper recently convinced me to subscribe to his blog. Technically, it was his writing that did the convincing. It helped that people were sharing it all over my Twitter feed. I found myself nodding my head so much that I typed in my email into the subscription box, and this was such a rare event for … Continue reading How To Blog: Write Stuff That Matters + Reach Out To People Who Care

The Importance of Good Definitions (Or: How To Think Clearly)

If you’ve been reading our blog (thank you!), you may have noticed that we’ve been spending quite a bit of time defining things. Here are some of the definition posts i’ve done: What is marketing? What is social media? What is social media marketing? What is referral marketing? What is the difference between affliate marketing … Continue reading The Importance of Good Definitions (Or: How To Think Clearly)

It’s Definitely Time To Drop The Hyphen From Ecommerce

Anthony Tanner saw this coming. Way back in ancient 2011, the very prescient blogger at EcommerceDoctor.com suggested dropping the hyphen from “e-commerce”, making it ecommerce. At the time “e-commerce” was still a more popular search term, so he was risking significant social ridicule to assert his opinion. He got it absolutely right, though. “E-mail” became “email”. “Ebook” is … Continue reading It’s Definitely Time To Drop The Hyphen From Ecommerce

Customer Retention vs Customer Acquisition

In a white paper titled Share Of Market Feeds The Ego, Performark powerfully argues that businesses tend to obsess over customer acquisition rather than customer retention… … even though the latter is far more cost-effective. The idea of having lots of new customers is exciting, and it’s a great vanity metric to brag about. In contrast, … Continue reading Customer Retention vs Customer Acquisition