User-Generated Content In Social Media – 3 Reasons Why You Should Be Doing It

Have you ever found yourself in a restaurant because of some mouth-watering pictures you’d seen on Instagram earlier? Or maybe you’ve watched multiple hands-on review videos on YouTube to decide whether you should  buy the Samsung Galaxy S4 or the iPhone 5? Consciously or otherwise, social media influences our purchasing decisions tremendously. The question for … Continue reading User-Generated Content In Social Media – 3 Reasons Why You Should Be Doing It

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Branding and Stereotypes: Using Starbucks To Catch Basic White Girls

How do popular brands achieve cult status, such that popular culture does their word-of-mouth marketing for them? Here’s a picture with the hashtag #whitegirls, and it has a Starbucks drink in it. According to this image, the stereotypical white girl is practically defined by her Starbucks habit. Is this realistic, valid, ethical? Probably not, but it … Continue reading Branding and Stereotypes: Using Starbucks To Catch Basic White Girls

When To Change Your Company’s Logo – Does It Really Matter?

MailChimp had a logo redesign lately. People were discussing it on Hacker News, r/design, Brand New, everywhere. I spent quite a few minutes studying and geeking out over it myself. Forumers really dug into the details, getting philosophical about the implications of design. Many agreed that the brand is better off. Some can’t tell the … Continue reading When To Change Your Company’s Logo – Does It Really Matter?

How Charles Atlas Invented One Of The Most Popular Ad Campaigns, Ever

We’re all in the business of selling stuff, one way or another. And it always makes sense for us to try to get better at it. So how do we go about getting better at selling? We can figure it out ourselves, through trial and error. Or we can learn from the people who’ve been … Continue reading How Charles Atlas Invented One Of The Most Popular Ad Campaigns, Ever

Social media tricks for ecommerce retailers: #1 Facebook’s Page Post Targeting

Ever wondered how Facebook posts made by Oreo or Coca Cola mysteriously fit unique, local contexts in your area? For example, the only people who can relate to both Facebook posts below are most likely Singaporeans. (The post by Oreo is a reference to a freak hailstorm in the tropical island, while Coca Cola’s post features its … Continue reading Social media tricks for ecommerce retailers: #1 Facebook’s Page Post Targeting

Who Markets Better: Oreo or Nutella?

Oreo utterly demolishes Nutella when it comes to skilful marketing. All marketing begins with the product itself, and Oreo’s is pretty unique. It’s got a memorable texture to it. The cookie and creme are distinct – white creme on black cookie. Try thinking of a black and white cookie. Ask anyone what comes to their … Continue reading Who Markets Better: Oreo or Nutella?

What IS Marketing, Anyway? A Working Definition

“Marketing” is a word we throw around a lot without thinking twice. But what exactly are we talking about when we talk about marketing? Here are some common ideas: Marketing is everything. It involves everything about the way a business is run, which means everybody is a marketer. This is true, but it can be an … Continue reading What IS Marketing, Anyway? A Working Definition

How To Use Storytelling In Ecommerce Branding

We’ve spoken previously about awesome people and brands like Charles Atlas, Karen X Cheng and Rey Swimwear. All of these people have one thing in common: they tell fantastic stories. Charles Atlas invited us to believe in his own transformation from scrawny weakling to strong man. We all cheered at Karen X’s amazing progress as a … Continue reading How To Use Storytelling In Ecommerce Branding

How Posts Go Viral On Social Media

So, your mission is to spread an infection, eh? There are 3 things you need to know: Stickiness – how long something sticks with someone Contagiousness – how easily people share things with others Medium – how many people there are, and how closely they are packed together There is no simple answer to how … Continue reading How Posts Go Viral On Social Media

How To Market And Sell Wooden Products Online (and anything else, really)

“I plan to launch an online store selling wooden products (bowls, candle holders, deco, etc). I choose those products because I think it’s less competitive than apparel, books and so on. I believe I can make good margins once they are sold. But it still concerns me whether I will be able to find customers and … Continue reading How To Market And Sell Wooden Products Online (and anything else, really)

Regions of Abdomen

PT Master Guide

REGIONS

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Nine Regions of abdomen are :

TOP :

Right hypochondrium region(RHC)

Epigastric region

Left hypochondrium region (LHC)

CENTRE:

Right lumbar region

Umbilical region

Left lumbar region

BOTTOM : 

Right iliac (inguinal) region

Hypogastric region

Left iliac (inguinal) region

ORGAN DISTRIBUTION

Right hypcochondrium

Small intestine, right kidney, gallbladder, liver

Left hypochondrium

Pancreas, left kidney, colon, spleen

Epigastrium

Adrenal glands, spleen, pancreas, duodenum, liver, stomach

Right lumbar region

Right colon, liver, gallbladder

Left lumbar region

Left kidney, descending colon

Umbilical region

Duodenum, ileum, jejunum, umbilicus

Right iliac region

Cecum, appendix

Left iliac region

Sigmoid colon, descending colon

Hypogastrium

Female reproductive organs, sigmoid colon, urinary bladder

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CLINICAL SIGNIFICANCE

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The LLQ may be painful in case of colitis, diverticulitis, uretral colic, ovarian cyst, pelvic inflammatory disease.

The LUQ may be painful or tender in case of intestine mal rotation .

The RUQ may be painful or tender in case of hepatitis , cholecystitis, and peptic ulcer.

The…

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Causes of Posterior Knee Pain

PT Master Guide

Sometimes people complaint about pain and tenderness at the posterior part of their knee i.e back of knee but they are unaware about the exact pathology behind that pain in this blog we will discuss about the various causes that are responsible for posterior knee pain.

Following are the various causes of posterior knee pain :-

BAKER’S CYST

BICEPS FEMORIS TENDONITIS (HAMSTRING MUSCLE)

MENISCAL INJURY

POSTERIOR CRUCIATE LIGAMENT INJURY

PATELLAR TENDONITIS

DEEP VEIN THROMBOSIS

GASTROCNEMIUS TENDONITIS (CALF MUSCLE)

CLAUDICATION (CRAMPS)

CHONDROMALACIA

OSTEOARTHRITIS

In the next article we will discuss about treatment of posterior as well as anterior knee pain along with various knee mobilization techniques , home based knee rehabilitation exercises and different types of supports and braces available for knee stability and pain relief.

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Hamstring Strengthening Exercises

PT Master Guide

The Hamstring Muscle is composed of three major muscles viz.

SEMIMEMBRANOSUS

SEMITENDINOSUS

BICEPS FEMORIS

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ORIGIN

SEMIMEMBRANOSUS

It originates from ischial tuberosity in hip bone.

SEMITENDINOSUS

Ischial tuberosity of hip.

BICEPS FEMORIS

Ischial tuberosity of hip – long head

Linea Aspera and Lateral Supracondylar line of femur – short head

INSERTION

SEMIMEMBRANOSUS

Medial tibial condyle.

SEMITENDINOSUS

Medial surface of tibia

BICEPS FEMORIS

Lateral side of head of fibula

ARTERY SUPPLY

Inferior gluteal Artery

Profunda femoris Artery

NERVE SUPPLY

Sciatic Nerve ( Tibial and Common peroneal nerve)

ACTION

Flexion of knee

Extension of hip

HAMSTRING STRENGTHENING EXERCISES

REVERSE PLANK HAMSTRING STRENGTHENING EXERCISE

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Video link below

https://youtu.be/-lidtcouEQM

SWISS BALL HAMSTRING CURL

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Video link below

https://youtu.be/oAYtwM95-ug

CABLE PULL THROUGH

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Video link below

https://youtu.be/TGPCu4bNRXY

KETTLEBELL DEADLIFT

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Video link below

https://youtu.be/nqzf1Irdeho

DUMBBELLS DEADLIFT

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Video link below

https://youtu.be/tH0stBpF7ko

BARBELLS DEADLIFT

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Video link below

https://youtu.be/7Q_GnXm7LbI

HAMSTRING CURL WITH SLIDERS

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Video link below

BARBELL BACK SQUAT

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Video link below

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NEET-UG 2019

PT Master Guide

For all the medical aspirants NEET-UG 2019 will be conducted on 5th May 2019.

Date of Registration- 01-30 Nov 2018

Date of Admit Card- 15 Apr 2019

Date of Exam- 05 May 2019

Latest Update
NEET Merit list will now be used to allot 15% All Indian Quota seats in Veterinary colleges for UG course BVSc&AH.

Expected Rank andMarks

As per statistics available candidates scoring 610+ marks is expected to rank in top 100, 550+ marks candidates is expected to be ranked in top 1000, 480+ marks candidates is expected to be ranked in top 10000. In total 216 government medical colleges there are 30,455 seats available and based on this analysis, candidates scoring 415+ marks are expected to be ranked in top 30000.

Apart from this minimum qualifying marks out of 720 is 360 for General, 288 for SC/ST/OBC and 324 for PH.

Recommended Books

Target NEET UG…

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Rotator Cuff Tendinopathy

Great post ! Could not resist to reblog it !

PT Master Guide

It refers to the pain and weakness of rotator cuff musculature Rotator cuff comprises of four main muscles viz. Subscapularis, Supraspinatus, Infraspinatus, Teres Minor responsible for abduction and rotation movement of shoulder

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EPIDEMIOLOGY

Commonly affects athletes involved in sporting activities like Cricket, Swimming, Throwers etc and it can be age related problem affecting old aged patients their is an incidence of 11.2 cases per 1000 patients per year

CLININCAL PRESENTATION AND PATHOPHYSIOLOGY

Their is a difference between tendinitis and tendinopathy. Tendinitis is an inflammation of tendons whereas tendinopathy is deterioration of tendons. Rotator Cuff tendinopathy is clinically presented with

Pain, Weakness, Loss of strength to bear load aur lift weight on shoulders along with tenderness around shoulder joint painfull overhead movement localised swelling may also be present

MECHANISM

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PHYSICAL EXAMINATION AND DIAGNOSIS

For Physical examination two clinical tests are performed namely

Empty can test and Hawkins test

Other tests include…

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