How Ecommerce Sites Can Use Video Marketing

Marketing your business, brand and products through the medium of video is certainly nothing new. Many companies have been doing this for years, albeit with varying levels of success. However, video marketing still has plenty to offer to businesses, new and old, small or large. In fact, if anything, it is becoming increasingly important. Leading … Continue reading How Ecommerce Sites Can Use Video Marketing

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When To Use Daily Deal Sites For Ecommerce

As a business owner you may have heard about daily deal sites like Groupon and Living Social. They help you use deep discounts to attract new customers in droves. Let’s take a look at how daily deal sites work, one of their biggest benefits, and some of the risks involved in running a deal of … Continue reading When To Use Daily Deal Sites For Ecommerce

How to Write Content to Boost Sales on Your Ecommerce Site

While strong imagery, straightforward navigation and competitive pricing are all important for any Ecommerce site, written content is still key. If you can’t convince a visitor to become a customer, then all your efforts will be in vain. The written word is still the most powerful tool available to online businesses. It helps to inform, … Continue reading How to Write Content to Boost Sales on Your Ecommerce Site

The Advantages of User Comments for Ecommerce Sites

Some consumers require more convincing than others. Whilst a detailed product description and expert review might suffice for some, there will always be those who want more. So why not give it to them? A commenting system is a great way of developing unique on-page content as well as allowing visitors to share their insights. … Continue reading The Advantages of User Comments for Ecommerce Sites

Social Media Do’s And Don’ts For Ecommerce

Social media and ecommerce make ideal bedfellows. Whilst one is geared towards self-promotion, sharing and discussion, the other is about developing a strong customer-base and driving sales. It’s almost as if they were made for each other. All ecommerce sites are fundamentally standalone stores of course. So your job, as an owner, is to get … Continue reading Social Media Do’s And Don’ts For Ecommerce

How Brick and Mortar Stores Can Use Ecommerce to Drive Sales

As customers continue to migrate to online stores and Mobile eCommerce grows, many local brick and mortar stores are at risk of losing sales and customers. In early 2012 the big box retailer Best Buy announced it was closing 50 stores. However smart merchants are starting to use using to eCommerce to drive foot traffic … Continue reading How Brick and Mortar Stores Can Use Ecommerce to Drive Sales

Why Your Ecommerce Branding is More Important than Ever

Developing a strong brand name and image has always been important for any business. As Simon Sinek said in his famous TEDtalk, people don’t buy what you do, they buy why you do it. Consumers don’t just buy products, we buy stories to tell ourselves. This form of brand recognition allows a business to grow … Continue reading Why Your Ecommerce Branding is More Important than Ever

Tips on Hiring a Photographer to Take Product Photos

Well taken product photographs can make the difference between clinching a sale and losing one, especially for ecommerce stores. Here are some things to consider before hiring a professional product photographer. Decide on the Overall Direction We’ll start with the overall site layout and message. How are the images going to be integrated into the … Continue reading Tips on Hiring a Photographer to Take Product Photos

Ocean Gang Clothing Referral Program Case Study

Grammy award nominee Soulja Boy spreads online love for his Online Gang Clothing Line with ReferralCandy Increased word-of-mouth reach by 10x the number of customers taking part in the referral program Thousands of dollars in referral sales generated in the first 8 weeks Grammy award nominee Soulja Boy’s debut single “Crank That (Soulja Boy)” made … Continue reading Ocean Gang Clothing Referral Program Case Study

Writing Persuasive Messages: Tips from a Nobel Laureate

It’s not everyday that you get tips on messaging and marketing from a Nobel Laureate. But that is exactly what Nobel Prize Winner in Economics Daniel Kahneman does in his recent bestseller Thinking Fast and Slow. Much of his book centres on the two Systems in our brain – The first system, simply called System … Continue reading Writing Persuasive Messages: Tips from a Nobel Laureate

What Powerball Mania says about People and Perks & How You Can Leverage It

If you live in the U.S., it was nearly impossible to miss the flurry of excitement surrounding the recent Powerball.  At $550 million, the multi-state lottery was the largest jackpot in history and everyone wanted the chance to win. According to ABC News, over 189 million tickets were sold for the final drawing and reports … Continue reading What Powerball Mania says about People and Perks & How You Can Leverage It

10 Simple Ecommerce Conversion Rate Improvements to Make Right Now

Ecommerce conversion is tricky. On the one hand you know that improving conversion on your ecommerce site can be a big win for your company. The more you capitalize on your traffic, the better off you’ll be today and in the future. On the other hand, you know that every ecommerce website is different. Each … Continue reading 10 Simple Ecommerce Conversion Rate Improvements to Make Right Now

5 Ways to Establish Your Own Brand as an Ecommerce Retailer

Internet retail continues to up the competition factor among similar brands. Department stores like Belk and Macy’s compete with a range of retailers, from Walmart to Nordstrom to each other. Shoppers visit their local electronics store to browse and then turn to their smartphones to compare prices on sites like Amazon and eBay. An increase … Continue reading 5 Ways to Establish Your Own Brand as an Ecommerce Retailer

The 6 Habits of Highly Effective Ecommerce Site Owners

There are six traits all successful ecommerce site owner have. Over the years, I’ve met many of them at conferences and through friends. After countless conversations, dinners and phone calls, I could see that all of them were very similar in their way of thinking, how they managed their business and their approach to growing … Continue reading The 6 Habits of Highly Effective Ecommerce Site Owners

Going The Extra Mile: The Business Of Giving A Damn

Op-Ed is a column on our blog where we share our thoughts about business, marketing, philosophy and general idea-y stuff. A friend of ours asked recently, “What’s the point of spending time on ecommerce forums? What are you after? Why do you do it?” A quick bit of context: We spend quite a bit of … Continue reading Going The Extra Mile: The Business Of Giving A Damn