Meet the booking platform that wants to give Mindbody some serious competition

City Women & co

November 13, 2018 at 07:27AM

Up to now, if you?ve booked a boutique fitness class online, more often than not, you?ve had to create a Mindbody account (or several) in order to snag a spot. Keeping track of various log-in details and not being able to connect accounts is a pain for users and a problem for studios that?s only increased as the boutique fitness bubble?s expanded. But a new platform, Mariana Tek, is trying to streamline the process in as few clicks as possible.

It?s the brainchild of Stacey Seldin, John Huffsmith, and Bob Rademacher—who are responsible for building out the custom booking program for Flywheel Sports. ?We want to make booking reservations as quick and easy as possible,? Seldin, Mariana Tek?s chief executive officer, tells me. ?We shouldn’t have to take fitness classes to relieve the stress of booking them.?

About 11 boutique brands in…

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