November 05, 2018 at 12:31PM
At this point, wearing leggings is no longer about fitness—it?s about function. Exhibit A: Sales of stretchy pants surpassed denim—the fabric of the people—for the first time this year. But until Business of Fashion published its long read on how America became a nation of yoga pants, it was hard to tell how many heart emojis (err: peach emojis?) the bottoms got.
Let?s just say a lot. People currently spend $1 billion on leggings and active bottoms, according to BoF. It?s a massive figure, for sure, and it begs the question: Why do we love leggings so much? Obviously?the answer varies. But if we look at the different instances in which people purchase their beloved bottoms, we can more easily assess why they?ve become so valuable.
As BoF notes, the dominance of athleisure in the fashion industry (it?s currently the fastest growing…
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