The phrases “personal branding” and “networking skills” make a lot of people cringe. It’s often associated with being sleazy and ingenuine, with the main goal being wriggling your way into the “inner circle” for your own selfish reasons.
Leaving aside the nasty reputation, networking—if it’s based on building genuine relationships—is one of the most powerful tools for personal brands.
First of all, hanging out with the crowd in your industry is important for being able to learn from the best—knowledge sharing is one of the most powerful ways for everyone to succeed.
Networking is also a great way to get yourself associated and on the radar with other professionals—not just because, but for establishing useful partnerships and cooperation.
There is definitely a subtle art behind successful and authentic networking. Besides the work that goes into figuring out your motives, finding your approach, and creating compelling conversations, a lot of hard…
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