Laws of Attraction: 7 Examples of the Liking Principle Used in Marketing

In this post, we’ll be covering the usage of Dr. Cialdini’s Liking principle in marketing. You know you want a Lamborghini.Why do brands selling automobiles and alcoholic beverages always feature a sexy female model? (Granted that sports automobiles and alcohol advertisements usually target males.) Dr. Cialdini explains that we are more likely to comply with … Continue reading Laws of Attraction: 7 Examples of the Liking Principle Used in Marketing

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