Ecommerce Marketing Strategies: Tips From 28 Top Players [Infographic]

Ecommerce is a lucrative, growing industry. But it can also be complex, challenging and overwhelming. How do you survive in such a chaotic market? To help you get a clearer picture, we studied dozens of interviews with successful ecommerce entrepreneurs. We’ve picked out the best marketing advice we could find, and framed them in a … Continue reading Ecommerce Marketing Strategies: Tips From 28 Top Players [Infographic]

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Customer Acquisition Lessons from a $50,000 Potato Salad Kickstarter Campaign

6000+ people pledged $50,000+ to help make potato salad. Zack Danger Brown from Ohio wanted to make a potato salad. He asked Kickstarter for $10. “Basically I’m just making potato salad,” he wrote. “I haven’t decided what kind yet.” At the time of this writing, the kickstarter campaign has raised over $50,000 from over 6,000 … Continue reading Customer Acquisition Lessons from a $50,000 Potato Salad Kickstarter Campaign

5 Ways to Improve Your Customer’s Perceptions of Your Brand

You have just started building your brand, and have a great product, but do your customers see it the same way as you do? One of the hardest things to do for any new brand is to penetrate the market and to compete against the bigger players. Fortunately, people evaluate brands comparatively. That means you don’t have … Continue reading 5 Ways to Improve Your Customer’s Perceptions of Your Brand

Laws of Attraction: 7 Examples of the Liking Principle Used in Marketing

In this post, we’ll be covering the usage of Dr. Cialdini’s Liking principle in marketing. You know you want a Lamborghini.Why do brands selling automobiles and alcoholic beverages always feature a sexy female model? (Granted that sports automobiles and alcohol advertisements usually target males.) Dr. Cialdini explains that we are more likely to comply with … Continue reading Laws of Attraction: 7 Examples of the Liking Principle Used in Marketing

What Marketers Get Wrong, According To Seth Godin [Infographic]

Seth Godin is THE marketing OG. We really enjoyed these articles packed with Godin’s advice for marketers in a new landscape forever changed by the Internet and social media. We’ve condensed that wisdom into an infographic for your pleasure, enjoy! Seth Godin Marketing Advice – Transcript: The Internet and social media are the first mediums in a century … Continue reading What Marketers Get Wrong, According To Seth Godin [Infographic]

The 5 Types of Video Content Customers Love to Talk About

Your blog is raking in the numbers, and your Facebook posts are getting more likes than ever. However, your brand still isn’t getting the traction it needs to exponentially grow. Video content is the new game-changer when it comes to sharing information. Some of today’s most talked-about brands like GoPro, Dove, and Blendtec do so … Continue reading The 5 Types of Video Content Customers Love to Talk About